Posts tagged as:

Guerrilla Marketing

MarketingSherpa’s 2008 Wisdom Report

by Yasmin Ben-Dror on January 23, 2008

Heads Up: MarketingSherpa just released Sherpa’s 2008 Wisdom Report. This is a fantastic long-but-easy-to-read report of real-life case studies and tips from over 1000 marketers on lessons learned in what has worked for them in various marketing campaigns and tactics.
It’s a must read. If you haven’t got it yet, download it here
Here’s to [...]

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Airborne & jetBlue — Co-Marketing at its Best

by Leslie Campisi on January 2, 2008

Did anyone else fly jetBlue out of JFK the weekend before Christmas? If you did, I hope you noticed this piece of incredibly clever, perfectly timed co-marketing:
Front

Opened

Baskets containing hundreds of these were sitting on top of every jetBlue check-in kiosk. If you grabbed one, you hit the jackpot — free Airborne On the Go sample, [...]

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Zipcar’s Guerrilla Marketing Goes Green

by Leslie Campisi on August 16, 2007

I think all marketers pay special attention to the ways they are marketed to. I personally get a huge thrill out of polls, focus groups and guerrilla marketing. (Just ask anyone in this office who endured by my play-by-play recap of the Microsoft AdCenter focus group I recently participated in.)
I often find myself a member [...]

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