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When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle, you need a solid response plan in place well in advance in order for your organization to react immediately – if you begin developing a response plan once you’re in the midst of a crisis, Read more […]

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New PR professionals and even some of us old pros, often have trouble  managing clients and keeping them happy. Of course, there are some things you can’t control and other things that make your client unhappy that are just screw ups. But there are some simple basics for client management that will keep you and your client symbiotic. Be Responsive— There is nothing a client hates more than sending an email or leaving a message and not getting a response for several hours or even days. Read more […]

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Walter Ocner attended PR Newswire and MultiVu’s Media Luncheon today. His guest blog follows. Thanks, Walter! PR Newswire hosted a fascinating seminar in midtown Manhattan this afternoon which I was fortunate to attend. The focus was to give a behind-the-scenes look at Fox Business Network and hear from the people who decide what goes on the air. Moderated by Andrew Meranus, Director of Agency Vertical at PR Newswire, the panel consisted of Andrew Hoffman, Executive Producer at Fox Business; Read more […]

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We’ve already written a post about How to NOT Get Hired in PR, but yet, applicants continue to send us new, outrageous material that we just have to blog about. Adding to our previous list of dos and don’ts, here are a few more suggestions that should be obvious to the semi-conscious: 1. Don’t send a photo of yourself – unless you are applying for a job as a model or a real-estate agent. 2. Don’t offer to provide services that are not required of the job – for example, ‘child care’ is not a Read more […]

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Walter Ocner, one of our Account Executives, recently had dinner with a group of Baldwin-Wallace College public relations students during their trip to New York City. He had a great time and graciously wrote up this account of the evening to share on our blog. Right before the holidays, I had the good fortune to meet with a group of students from the Baldwin-Wallace College PR program, located in Cleveland Ohio. These students came to New York City for the first time to experience the Read more […]

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It’s not often that I get the opportunity to show off my marketing skills for my friends and family. While I’m sure they appreciate my insightful deconstructions of television commercials and other forms of mass advertising, I sometimes think they don’t really “get” what I do on a day-to-day basis. (As my grandfather is fond of saying, “Baby, you lost me at computer.”) So I approached my upcoming birthday party with relish. An event! That requires invitations! Once I foisted control away from Read more […]

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