Five Essentials for Your Crisis Communications Toolkit

When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle,… Continue reading

Client Management: Getting Back To Basics

New PR professionals and even some of us old pros, often have trouble  managing clients and keeping them happy. Of course, there are some things you can’t control and other things that make your client unhappy that are just screw ups. But there are some simple basics for client management that will keep you and… Continue reading

Guest Blog: The Inside Scoop on Fox Business

Walter Ocner attended PR Newswire and MultiVu’s Media Luncheon today. His guest blog follows. Thanks, Walter! PR Newswire hosted a fascinating seminar in midtown Manhattan this afternoon which I was fortunate to attend. The focus was to give a behind-the-scenes look at Fox Business Network and hear from the people who decide what goes on… Continue reading

Job Applicant Blunders: A Can of Duh!

We’ve already written a post about How to NOT Get Hired in PR, but yet, applicants continue to send us new, outrageous material that we just have to blog about. Adding to our previous list of dos and don’ts, here are a few more suggestions that should be obvious to the semi-conscious: 1. Don’t send… Continue reading

Guest Blog: Meet & Greet with Baldwin-Wallace College PR Students

Walter Ocner, one of our Account Executives, recently had dinner with a group of Baldwin-Wallace College public relations students during their trip to New York City. He had a great time and graciously wrote up this account of the evening to share on our blog. Right before the holidays, I had the good fortune to… Continue reading

Marketing Director’s Guide to Throwing a Tiny Event on an Even Tinier Budget

It’s not often that I get the opportunity to show off my marketing skills for my friends and family. While I’m sure they appreciate my insightful deconstructions of television commercials and other forms of mass advertising, I sometimes think they don’t really “get” what I do on a day-to-day basis. (As my grandfather is fond… Continue reading