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Q: How can you say no to a $250 focus group? A: You can’t! Last Monday, I trekked over to Advanced Focus after work to participate in a focus group that, based on the nature of my screening calls, I figured had something to do with Microsoft and search marketing. I attended a Microsoft adCenter [...]
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Did you see the Pollara research report on influencers that came out yesterday? I read about it on MediaPost and saw this great follow-up post on ReadWriteWeb. To summarize, Pollara reported that bloggers and other online “influencers” may not hold as much sway as marketers believe they do. The data point that keeps popping up [...]
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