Throughout Social Media Week, it has become increasingly obvious that companies understand what social media is and how it works. However, are these companies really listening to what is being said about their brand? Yesterday morning, I attended a panel discussion on The Road from Listening to Activation, which discussed how mining and analyzing conversations [...]
Real-time updates, instant analysis and interaction with sports fans as the game is played – social media has completely changed the landscape of how sports are covered and written about. Pete Cataldo, account executive at Affect Strategies, shares his insights from a Social Media Week panel of five well-known sports journalists [...]
How are you celebrating Social Media Week? We are bringing you fresh social media week-themed posts all week from our partner, Johnson King, a European technology PR agency headquartered in London.
Today’s installment is a collaboration between Johnson King’s Tom Kirkham, account manager, and Jonathan Mathias, senior account executive. Keep an eye out [...]
Do you manage social media programs for your clients? What’s your strategy? On Monday night, I attended the #SMPR event in NYC where I was able to hear from a panel of local PR practitioners (moderated by Affect’s own Leslie Campisi) who are responsible for managing their agency’s social media efforts. Read about my [...]
Wish you were celebrating Social Media Week in London? Me too. We’re bridging the divide by bringing you fresh social media week-themed posts from our partner, Johnson King, a European technology PR agency headquartered in London. We plan to include coverage of Social Media Week events in London and other relevant thoughts.
Today’s installment [...]