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by Ryan Derousseau on June 28, 2011
When we launched the New York Intern Project back in February, we weren’t quite sure what to expect. We knew we had a great strategy, plus a great platform and partner with Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses to manage fully branded online contests. But it was impossible [...]
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by Ryan Derousseau on May 11, 2011
I recently read Richard Koch’s famed book “The 80/20 Principle: The Secret to Achieving More with Less” (I know I’m well over a decade late). For those who haven’t read the book, it’s a modern application of the Pareto Principle. This principle states that 80 percent of our efforts contribute to 20 percent of results [...]
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by Ryan Derousseau on April 12, 2011
LinkedIn has been on a blistering pace in the past year with a bunch of new updates. Recently, the professional networking site did it again, offering a new set of plugins for use by companies. It’s as if they’re preparing for something big. But many of these new plugins have added features that give users [...]
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by Vanessa Rhinesmith on November 22, 2010
We often talk about social media and community engagement, but don’t always separate the two. It is important to understand the distinction between social media and community as well as how they complement one another within a social strategy. Social media tools and technology can help to cultivate a community or provide online locations where [...]
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by Chrissy Carney on May 17, 2010
An internship in any industry is vital to getting a foot in the door and a leg up on your competition with respect to obtaining a job. It helps determine if this field is the right one for the student or job-seeker, as well as provide the necessary introductory training for the intern to learn [...]
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by Sandra Fathi on February 3, 2010
A friend and colleague of mine recently shot me an email asking me how can he gain more followers on Twitter. As I started to respond, I realized that although there were many resources available, my quick and dirty response could help some other folks as well. So, here is my best/shortest advice on gaining [...]
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by Leslie Campisi on January 25, 2010
I’m all for social networking sites playing nicely in the sandbox. On a philosophical level, yes, thanks very much, LinkedIn, for allowing tweets to appear in your users’ status updates. Very kind of you. And Facebook, how generous of you to allow twitterers to use the tag #fb. I also understand why the management teams [...]
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by Sandra Fathi on December 21, 2009
An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready [...]
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by Sandra Fathi on April 13, 2009
Everyone knows that job candidates are flooding the market right now. There are jobs out there, but standing out in a sea of experienced, qualified applicants can be difficult, but not impossible. Social media offers a plethora of opportunities for marketers to reach consumers and businesses, but it also offers job candidates a direct line [...]
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by Sandra Fathi on March 24, 2009
I have had so many discussions lately with marketers and PR folks that are practically in a panic about how to engage in social media. Suddenly, their CEO or their clients are adamant that they need to be on YouTube, FaceBook, MySpace, Twitter, LinkedIn, Flickr, blogging…. and a host of other activities. They want them [...]
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