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Why an Internship Can Be Your Key to Success, Especially in PR

by Chrissy Carney on May 17, 2010

An internship in any industry is vital to getting a foot in the door and a leg up on your competition with respect to obtaining a job. It helps determine if this field is the right one for the student or job-seeker, as well as provide the necessary introductory training for the intern to learn [...]

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Get More Twitter Followers – 9 Legit Tips, No Gimmicks or Tricks

by Sandra Fathi on February 3, 2010

A friend and colleague of mine recently shot me an email asking me how can he gain more followers on Twitter. As I started to respond, I realized that although there were many resources available, my quick and dirty response could help some other folks as well. So, here is my best/shortest advice on gaining [...]

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Coming Soon: The Status Update Shakeout

by Leslie Campisi on January 25, 2010

I’m all for social networking sites playing nicely in the sandbox. On a philosophical level, yes, thanks very much, LinkedIn, for allowing tweets to appear in your users’ status updates. Very kind of you. And Facebook, how generous of you to allow twitterers to use the tag #fb.
I also understand why the management teams of [...]

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Build Your Brand the Social Way

by Sandra Fathi on December 21, 2009

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:

Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]

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Finding a Job Through Social Media

by Sandra Fathi on April 13, 2009

Everyone knows that job candidates are flooding the market right now. There are jobs out there, but standing out in a sea of experienced, qualified applicants can be difficult, but not impossible. Social media offers a plethora of opportunities for marketers to reach consumers and businesses, but it also offers job candidates a direct line [...]

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Help: I’m drowning in Social Media

by Sandra Fathi on March 24, 2009

I have had so many discussions lately with marketers and PR folks that are practically in a panic about how to engage in social media. Suddenly, their CEO or their clients are adamant that they need to be on YouTube, FaceBook, MySpace, Twitter, LinkedIn, Flickr, blogging…. and a host of other activities. They want them [...]

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Looking Good Online – From Entrepreneur Magazine, John Jantsch

by Sandra Fathi on November 26, 2008

Not too long ago, a good friend of mine, who shall remain nameless, was having a problem with her reputation online. Although the posts were not horrible or, as my 8-year old likes to say, ‘inappropriate’, they were somewhat embarrassing to her. Moreover, they were not the kind of results that she wanted a prospective [...]

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LinkedIn Grows Up: The Business Social Network Finally Adds Some Social Features

by Sandra Fathi on November 5, 2008

LinkedIn finally got a clue. I have been ‘using’ LinkedIn practically since it launched. I say ‘using’ because other than updating my profile and occasionally fending off an awkward introduction request to someone 5 steps away from me, it wasn’t very useful. I did find it helpful to be able to read the resume of [...]

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