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Marketing Blogs

Don’t Get Lost in the Dark

by Rachel Schwartz on September 3, 2010

It’s the thing every PR professional has encountered at least once and dreads: the time when a client leaves you in the dark as to what they’re planning on doing, or worse, already doing.  Sometimes it happens and there’s nothing you can do about it, but here are a few tips to help ensure you’re [...]

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My Company Wants to Do a Facebook Contest – Now What?

by Kate Lee on August 26, 2010

Ah, Facebook. It’s so embedded in popular culture, there’s even a movie about it! But savvy B2B marketers have realized that Facebook also holds true potential when it comes to promoting new services, products or even contests. And it’s tempting to start a contest or promotion right from your Facebook wall – you throw up [...]

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The Social Media Success Series from Affect

by Kaylen McNamara on July 29, 2010

Following the popularity of our Social Media Six-Pack earlier this year, the Affect team is excited to officially release the Social Media Successes Series- a compilation of top tip sheets on best practices and effective strategies for businesses engaging in social media. Each of these tip sheets focuses on a different social media platform or [...]

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Affect’s Top 5 Reads of the Week

by Kaylen McNamara on July 13, 2010

For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries. [...]

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The Science of Facebook Marketing

by Kaylen McNamara on June 29, 2010

This afternoon I listened in on an excellent HubSpot webinar called The Science of Facebook Marketing which was presented by ‘social media scientist’ Dan Zarella. Dan’s presentation took a deep dive into how brands can effectively use Facebook to communicate with their target audience and what elements must be considered when using the platform. Here [...]

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Why Not To Put All Your Eggs In The iPhone Basket

by Julia Gaynor on June 15, 2010

The deafening buzz surrounding the debut of the iPhone 4 has put fear in my heart that many businesses will continue to put all their mobile marketing eggs in the iPhone basket. Don’t get me wrong, the iPhone is a great way to reach consumers, but considering a 2010 Gartner report estimated that the iPhone [...]

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Client Management: Getting Back To Basics

by Julia Gaynor on May 20, 2010

New PR professionals and even some of us old pros, often have trouble  managing clients and keeping them happy. Of course, there are some things you can’t control and other things that make your client unhappy that are just screw ups. But there are some simple basics for client management that will keep you and [...]

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Are You Generating Ideas? Or Just Looking for Pellets?

by Leslie Campisi on May 11, 2010

Where do you find good ideas? Seth Godin posed this question in a recent blog post. Freelance writer Geeta Dayal offers tips for fellow creative types on how to stay fresh.
The idea of ideas has been on my mind a lot lately. All agencies are faced with idea generation on a daily, if not minute-by-minute, [...]

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BMA Presents Mobile Marketing

by Julia Gaynor on May 7, 2010

Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream:
The B-to-B Advantage” . The panel was comprised of:

Ben Edwards, VP, Digital Strategy & Development, IBM
Noah Elkin, Senior Analyst, eMarketer
James Gross, Vice President, Federated Media
Marc-Henri Magdelenat, Director, Microsoft Mobile Media

All of the panelists [...]

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Positioning and Brand Development: The NYU SCPS Course to Fill Your Knowledge Gap

by Leslie Campisi on April 27, 2010

Every so often, you meet someone in your professional life whose wisdom you are eager to have rub off on you. I can’t remember exactly how I made the acquaintance of Jay Gronlund, CEO of consulting firm Pathfinder Group, but we seem to have interesting conversations every time we connect. While Jay often picks my [...]

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