NYC Social Media Week Key Takeaways – February 25, 2015

The second day of NYC Social Media Week continued today with impressive presenters who shared insights and analysis on the latest trends in social media. Here are the top three highlights of the day from the Affect team. Forbes 30 Under 30 honorees discussed the millennial workforce In a decade, 3-out-of-4 workers will be millennials… Continue reading

What to Look for in a PR Agency Partner

Brittany Bevacqua, Senior Director at Affect, shares the key characteristics to look for when selecting the right PR agency partner for your company.

NYC Social Media Week Key Takeaways – February 24, 2015

NYC Social Media Week started with a bang! The first day was filled with great keynotes and informative sessions on all thing social media. The Affect team was present in force and enjoyed every minute of it. Take a look below for highlights of the presentations.   Measuring Attention and Inattention with the NY Times  Attended… Continue reading

CNN #AskACop – Lessons in Hashtag Disasters

Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some… Continue reading

The Real Low-Down From Reddit

Last week, our team gathered a small group of friends and clients in the tech industry to host Victoria Taylor, Director of Communications of Reddit. We invited Victoria to share best practices for brands hoping to authentically engage the Reddit community and to overview marketing and advertising opportunities offered through the site. Reddit, dubbed “the… Continue reading

What it Means to Know Your Audience: Six Questions for Successful Content Marketing

The imperative to “know your audience” is often cited as the first rule of content marketing, and with good reason. A sound understanding of your audience can inform every aspect of your content strategy, from development to distribution. But what does it really mean to “know your audience?” More importantly, what are specific ways to… Continue reading

New Study Touts the Power of Email

Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but… Continue reading

Social Media Marketing Tools All Businesses Should Have

There are a ton of social media platforms out there with new platforms constantly being introduced. We all know the gratification that comes from finding a social media measurement, tracking, analytics, or aggregator tool that makes it easier to grow and know how you’re performing. Especially after the shut down of Google Reader, solid social… Continue reading

Five Reasons Why I’m Not Using Facebook Advertising

I’m in agreement with 86% of marketers – Facebook is here to stay, and is a critical tool for communicating with your audiences (although, I believe that for consumer brands, the odds of realizing strong ROI are better). In fact, I’m surprised that the statistic from Ad Age wasn’t higher. Consumers are using Facebook for everything – to search for new… Continue reading

Egregious Breach of PR ethics

It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of… Continue reading