The Difference Between B2B v B2C Social Media

B2B and B2C marketing need different approaches when it comes to social media. Here are several key considerations from Steven Melfi, Director at Affect, to look into before launching a campaign.

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6 Steps To Creating A Winning Social Media Strategy

To create a winning social media strategy, it is important to consider the audience, goals and outcomes. Katie Creaser, Vice President at Affect, shares key tips to consider.

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5 Questions To Answer Before Building a Social Program

Before integrating social media into your communications strategy, there are important questions to ask and requirements to consider. In this video, Steven Melfi, Account Director at Affect, shares 5 key questions to answer prior to starting a social program.

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Can PR’s Impact Actually Be Measured?

Melissa Baratta, Vice President at Affect, dispels the myth that PR can’t be measured. In fact, it can be measured the same way as marketing programs by utilizing such tools as Google Analytics and social media tracking.

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Tips to Generate Business on LinkedIn

Keeping up to date on LinkedIn helps to facilitate networking and generating new business. Katie Creaser, Vice President at Affect, shares key tips for professionals to stand out on this essential social media platform.

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How to Prepare for an Online Crisis

When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.

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What to Consider Before Pursuing a Press Release

Press releases are a traditional staple for public relations programs. However, in today’s digital age, there are many other channels that are equally or more efficient. Melissa Baratta, Vice President at Affect, shares additional channels to consider.

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NYC Social Media Week Key Takeaways – February 25, 2015

The second day of NYC Social Media Week continued today with impressive presenters who shared insights and analysis on the latest trends in social media. Here are the top three highlights of the day from the Affect team.

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What to Look for in a PR Agency Partner

Brittany Bevacqua, Senior Director at Affect, shares the key characteristics to look for when selecting the right PR agency partner for your company.

NYC Social Media Week Key Takeaways – February 24, 2015

NYC Social Media Week started with a bang! The first day was filled with great keynotes and informative sessions on all thing social media. The Affect team was present in force and enjoyed every minute of it. Take a look below for highlights of the presentations.

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