It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of [...]
Earlier this week I gave a workshop of Google+ & PR for PRSA-NY. The class was particularly timely due to the expected announcement in the very near future, of company or brand pages on Google+. Public relations professionals have seen the rise, and fall, of a variety of social networks over the last four to [...]
I miss Charlie Sheen on Two and a Half Men. There, I said it. I was curious to see how the show will unfold without him, so I tuned in to the first two episodes and still don’t really know how I feel yet about Ashton Kutcher’s new character. In any case, on the second [...]
When I got engaged a few months ago, I promised myself that I would not turn into the type of person that blogs the experience. In fact, if I remember correctly – I might have made a few snide comments about people who turn their lives into one big rollicking frolicking wedding planning machine. I may [...]
With more than 200 million users on Twitter, it has become increasingly difficult for people and brands to break through the noise that exists between them and their target audience on this medium. While Twitter may not have a ‘groups’ functionally like LinkedIn or Facebook, communities across the platform are able to directly engage and [...]
As everyone in the industry knows, making your clients stand out from the crowd is vital in helping them achieve their PR and marketing goals. At times, this can be much easier said than done, but it’s our job to continue looking for ways to make this happen. I came across a company this week [...]
Google+ made a splash a couple weeks ago, when it launched in private beta, providing marketers and PR professionals another social media venue to study and decide how to use it for sales purposes. While brands can’t create presences on Google+ yet, there are already plans to build Facebook-like brand pages. Once that happens, there’s no [...]
Earlier this week, I had the opportunity to attend the B2B Social Communications Leadership Forum in NYC, hosted by the Business Development Institute (BDI). Our agency is a big fan of BDI so we were excited to have the opportunity to sponsor this one. In addition to the quality of speakers and program topics, BDI [...]
In an agency setting, one of the things we get to do is work on new and exciting internal and client spot projects. Usually we’ll develop an idea, put together a proposal, and then execute a fantastic campaign for the agency or its clients. We’ll put together a report highlighting all of the amazing results, [...]
Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them [...]
