Holiday Marketing Insights for the 2015 Season

The holidays are among us and business owners everywhere are thinking about how to optimize their marketing strategies to expand their reach during the peak of shopping season. In a recent Marketing Land article titled, Holiday Email Marketing Insights, industry leaders shared their tips and recommendations based on last year’s holiday campaigns. Here are the… Continue reading

Affect Talks Internship and Entrepreneurship to PRSSA FIT

One of the most rewarding experiences for any professional is to mentor and help prospective candidates find his or her calling in the real world. In mid-November, Affect visited the PRSSA chapter of the Fashion Institute of Technology to do just that. In this interactive session, Sandra Fathi, President at Affect, spoke to a group… Continue reading

Why Every Brand Should Value Earned Media

Sandra Fathi, President of Affect, sat down with Doug Simon to analyze the findings of the DSSimon’s Media Influencers Report which shares new statistics and sentiments in the industry, ranging from digital content to communications trends.

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Top Social Media Takeaways from Communications Week 2015

Last week, Communications Week 2015 came to a close with its highly anticipated Friday Morning Sessions event. The three expert panel sessions provided key lessons for optimizing your business social media strategy, and here are our top three takeaways from the event.

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How to Succeed at Social Media: Tips from a Top Airline

Social media is considered an essential part to any communications strategy, especially in today’s digital environment. Forbes contributor, Carmine Gallo, was pleasantly surprised by Cathay Pacific’s responsiveness and personalized interactions that he connected with Dennis Owen, the group manager for social media at Cathay Pacific Airways, to discuss the keys to success.

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How to Use Culture as a Media Hook

For many businesses, relying on the merits of their products alone may not be enough to garner the most coveted media placements. In this video, Sandra Fathi, President at Affect, shares how companies can share best practices about their corporate culture in order to hook media interest.

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How to Reinvigorate Your Company’s LinkedIn Strategy

LinkedIn, when properly executed and engaged with, can be a key platform for a communications program. If you are putting effort into LinkedIn but not seeing the intended results, here are a few tips from Melissa Baratta, Senior Vice President at Affect, to consider.

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8 Tips for Creative Media Relations

While product announcements often gain media coverage, it’s important to also think creatively to further the reach of any communications program. Brittany Bevacqua, Senior Director of Affect, shares eight tips to creative media relations.

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Why You Should Pay to Promote Your Content

In today’s media environment, good content doesn’t necessarily make it to the top on its own merit – often times, it takes a bit of promotion to give it the lift it needs. With some financial backing, the content your company produces can go a long way. In this video, Sandra Fathi, President at Affect, shares key factors to achieving success with promoted content, including how to get it in front of the right audience at the right time.

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How to Navigate a Tradeshow

While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.

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