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In my home, we’re Knob Creek drinkers. Knob Creek is a “Kentucky Straight Bourbon Whiskey” (that I do not recommend drinking in large doses). We buy a bottle once a year and slowly drink our way through it – and obviously don’t think much of it, or about the company that’s producing and [...]
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This week I participated in a theoretical discussion with some folks regarding branding. There was a lot of discussion around the importance of the brand, creating the brand, positioning the brand, having a vision for the brand… I could go on. Needless to say, me and the VP of sales were on the same wavelength [...]
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Marshall Kirkpatrick just wrote a great post on ReadWriteWeb about Twitter and CRM, using Comcast as an example. I could have written about 30 different posts of my own in response. But I keep coming back to this one question: Where does PR end and customer service begin?
One of the most interesting aspects of Twitter [...]
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It’s never a good time to start a business per se – there are always challenges and obstacles. Recessions certainly don’t seem like the best of environments but I think they can be greenfields of opportunities. I started my business (Affect Strategies) six months after 9-11, in New York. I remember when I told my [...]
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Starting off the new year, here are some great reports from Marketing Sherpa for keeping afloat in these turbulent times. Take a read. There are some great pointers and new ideas:
– How To Defend Your Marketing Budget, Part II: Meeting Tips + Challenging Scenarios
– Special Report: Marketing During an Economic Downturn – New [...]
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I have recently been asked by different levels of executives, VPs to CEOs, from start-ups, small and mid size companies, about the pros of outsourcing their marketing and PR needs and what to look for when choosing a firm to work with.
I am sure the current financial turbulence has caused this question to resurface with [...]
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