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Marketing Blogs

Cashing in on location-based technology: Will consumers use it this holiday season?

by Elissa Ehrlich on November 17, 2010

Earlier this month, I attended the inaugural Geoweb Summit in Brooklyn, which billed itself as “bringing together pioneers from different aspects of the emerging geoweb industry.” Having kept up on my industry reading, I went into the event having been recently barraged with news announcing the availability of new location-based services and applications, mixed with [...]

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Bulldog Reporter’s PR University Presents: Using Social Media to Pitch the Press

by Kaylen McNamara on November 10, 2010

There’s no doubt that social media has changed the landscape of PR, especially when it comes to media relations. As more and more conversations occur on social networks each day, traditional pitching methods such as email and phone calls are becoming less and less effective in getting a reporter’s attention. Here at Affect, we are [...]

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Share the love and break it down

by Brittany Bevacqua on October 25, 2010

In PR, we speak to a lot of people. I’m not talking about reporters and bloggers (because that’s a given) but the countless other folks involved in our clients’ PR, marketing, and sales departments that we strategize with day-in and day-out to make our efforts successful. To say that PR is a collaborative effort is [...]

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‘The Social Network’: A Reminder to Create Value

by Katie Creaser on October 19, 2010

I’ve been reading the discussions surrounding The Social Network (we’ve even covered it here on the Tech Affect), and until now I’ve avoided joining the conversation because I’ve felt like the movie was trying to position what I consider a non-story as an overly-intense drama. After seeing the movie, I haven’t changed my mind about [...]

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Affect Hosts WOMMA Wine Wednesday

by Kaylen McNamara on October 13, 2010

Our agency recently joined the Word of Mouth Marketing Association (WOMMA) and we’ve quickly become strong supporters of the organization’s mission to advance and advocate the discipline of credible word of mouth marketing, both offline and online. Therefore, we’ve decided to host our first WOMMA Wine Wednesday event on October 27 here at the Affect [...]

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The Changing Role of the Reporter: Sleuth or Megaphone for Public Preference?

by Elissa Ehrlich on October 7, 2010

Wikipedia defines “journalism” as the investigation and reporting of events, issues, and trends to a broad audience. As detailed in the classic book All the President’s Men, journalists have had a long and celebrated history of exposing critical information for the greater good of society. Yet with the rise of social media, consumers are now [...]

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The Spokesperson Refresher Course: How to Avoid a Media Blunder

by Kaylen McNamara on September 23, 2010

Each interaction a company has with the media is an investment and an opportunity to strategically position a brand to its stakeholders, prospects, competitors and industry as a whole. However, it is also important for businesses to realize that, at the end of the day, opening up your company’s doors to the media can also [...]

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Don’t Get Lost in the Dark

by Rachel Schwartz on September 3, 2010

It’s the thing every PR professional has encountered at least once and dreads: the time when a client leaves you in the dark as to what they’re planning on doing, or worse, already doing.  Sometimes it happens and there’s nothing you can do about it, but here are a few tips to help ensure you’re [...]

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My Company Wants to Do a Facebook Contest – Now What?

by Kate Ryan on August 26, 2010

Ah, Facebook. It’s so embedded in popular culture, there’s even a movie about it! But savvy B2B marketers have realized that Facebook also holds true potential when it comes to promoting new services, products or even contests. And it’s tempting to start a contest or promotion right from your Facebook wall – you throw up [...]

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The Social Media Success Series from Affect

by Kaylen McNamara on July 29, 2010

Following the popularity of our Social Media Six-Pack earlier this year, the Affect team is excited to officially release the Social Media Successes Series- a compilation of top tip sheets on best practices and effective strategies for businesses engaging in social media. Each of these tip sheets focuses on a different social media platform or [...]

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