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MarketingSherpa

Majority of Marketers Believe No Experience Needed to be a Social Media Expert? Yeah, Right…

by Yasmin Ben-Dror on May 18, 2009

Just to add to Sandra’s great blog on May 15th on “5 Tips on Finding the Right Social Media Advisor or Agency for Your Company”, MarketingSherpa posted a chart on this: “Majority of Marketers Believe No Experience is Needed to be a Social Media Expert”
I have to provide you with the full summary – its [...]

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Pointers for Your Marketing in ‘09

by Yasmin Ben-Dror on January 5, 2009

Starting off the new year, here are some great reports from Marketing Sherpa for keeping afloat in these turbulent times. Take a read. There are some great pointers and new ideas:
– How To Defend Your Marketing Budget, Part II: Meeting Tips + Challenging Scenarios
– Special Report: Marketing During an Economic Downturn – New [...]

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MarketingSherpa’s Chart of the Week

by Yasmin Ben-Dror on June 5, 2008

This is new from MarketingSherpa. This neat little “Chart of the Week” pops into my inbox every Tuesday. Their goal is to bring you something useful and interesting in only 2 minutes by presenting a bite-sized piece of their research and lessons learned from it.
Just to give you an idea of topics, here are [...]

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