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Media Relations

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When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle, you need a solid response plan in place well in advance in order for your organization to react immediately – if you begin developing a response plan once you’re in the midst of a crisis, Read more [...]

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In part two of our series on Pew’s 2014 State of the Media Report, we explore the growth in digital native news and the steps PR pros can take to build successful relationships with these outlets. Pew Research Center’s recently released State of the Media report gave many in the news business a reason to be cautiously optimistic. The reason? Juxtaposed against ongoing contraction in traditional print media, digital news outlets have continued to grow considerably over the past year. Amid Read more [...]

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On Wednesday, the Pew Research Center released their much-anticipated annual state of the media report. While commentators have been quick to offer their analysis of what the report means for journalists and the news industry, here at Tech Affect, we’re breaking down what the report means for PR professionals. Keeping pace with changes in the news industry is critical to providing strategic communications counsel. An intimate understanding of the latest media tools and trends allows Read more [...]

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How I Got the Hit

by Katie Koenig on February 21, 2014

Publication: U.S. News and World Report Article: Justin Bieber’s Arrest: Addicted to Wealth and Power? Client: Caron Treatment Centers Goal: The goal of the pitch was to dig deeper into Justin Bieber’s recent actions to offer commentary from our client Caron Treatment Centers, which is a nationally recognized nonprofit provider of drug and alcohol addiction treatment. The angle we wanted to take with this pitch was how Justin Bieber’s latest actions may have been caused by something other Read more [...]

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A big portion of our day at Affect is focused on media outreach for our PR clients. Because we’re pitching so often, sometimes it’s beneficial to go back to the basics, evaluate your process and make sure you’re checking off all of your boxes. Here’s a checklist of everything you should ask yourself before hitting the send button to that reporter. Do I understand the timeliness of the piece/topic? Why should the reporter write about this today? If there’s another breaking news item Read more [...]

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One of the toughest feats for a PR professional is securing speaking and awards engagements, and I’ll tell you why.  Submitting an executive for consideration at an industry event or for an industry-recognized award requires mastering a delicate balance between relationship building, strong content, being aware of trends and industry conversations around the particular topic you’re proposing, and most importantly – standing out amongst the crowd. The following are four tips on how to successfully Read more [...]

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Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind. Recently, I had the pleasure of leading a session that’s near and dear to my heart – running a PR campaign. Any successful PR effort requires careful planning, flawless execution Read more [...]

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This week has been difficult for many people on the East Coast due to the Sandy “superstorm.” Homes and business have seen destruction, people’s lives have been uprooted, and emergency workers are working 24/7 to get cities and towns across the coast back to a normal, working state. In the wake of the storm, it’s important that we are understanding of the situation as we go about our daily work. As PR pros, we are constantly in contact with clients, reporters, vendors, and other people Read more [...]

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Over the last 10 years, the line between journalists and readers has grown significantly shorter. From blogging to commenting to online sharing, the swift rise of the Internet and social media has allowed the consumer to be the producer in a way that was never before possible. The line between editorial and advertising has also always been a sticky area, and as a PR professional I’m trained to view pay-for-play media opportunities with a bit of a wary eye. Social media enables the proliferation Read more [...]

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When first starting out in PR, pitching stories for clients can be nerve-racking. When my account supervisor gave me my first assignment, I was excited but also nervous. Finally, I was given the chance to contribute to the coverage I monitored for on a daily basis, but I didn’t want to mess up. What if I couldn’t produce any results? What if I said the wrong thing to the reporter? What if I ended up on the Bad Pitch Blog? Sure, if I were pitching a new Apple product launch it would seem like Read more [...]

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