8 Tips for Creative Media Relations

While product announcements often gain media coverage, it’s important to also think creatively to further the reach of any communications program. Brittany Bevacqua, Senior Director of Affect, shares eight tips to creative media relations.

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Introduction to Meerkat and Periscope

Meerkat and Periscope are two of the latest live stream tools that are catching the communications industry by storm. In this video, Katie Creaser, Vice President at Affect, shares five tips to successfully implement them into your business.

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How to Standout when Submitting for Awards

Award programs are a great way to showcase the great work your company has achieved. Here are a few tips from Brittany Bevacqua, Senior Director at Affect, on how to craft a winning submission.

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Data Driven PR 2: 7 Tips on Using Data in Media

Data is a powerful tool that can be harnessed in several ways. Here are 7 tips from Sandra Fathi, President at Affect, on how to use data to gain great media opportunities.

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Data-Driven PR Part I: Make News with Numbers

Statistics are an important part of media relations and provides high value for reporters looking for interesting headlines. Sandra Fathi, President of Affect, describes the different ways to generate data and utilize it.

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Making the Case for “People” Storytelling

To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately,… Continue reading

5 Ways to Reinvigorate Your Media Relations Program

If your media relations program is going well and you’re getting a consistent level of coverage, it can be easy to fall into a rhythm that stays within the company’s comfort zone – following a standard flight plan and putting out the same kinds of announcements and content month after month. Doing so for too… Continue reading

Breaking Through the Noise: Using Event Insights to Generate Coverage

One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be… Continue reading

Media Relations: Four Steps to Turn a Reporter’s ‘No’ into a ‘Yes’

Rejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take… Continue reading

Using Data to Drive Media Relations: 7 Tips for Success

In a culture where data is pervasive, numbers and statistics can be an especially compelling way to tell a story. Though it should be no surprise that communications professionals are more at home working with language than deciphering algorithms, when it comes to using data to build a successful media relations campaign, you don’t need… Continue reading