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Walter Ocner attended PR Newswire and MultiVu’s Media Luncheon today. His guest blog follows. Thanks, Walter!
PR Newswire hosted a fascinating seminar in midtown Manhattan this afternoon which I was fortunate to attend. The focus was to give a behind-the-scenes look at Fox Business Network and hear from the people who decide what goes on [...]
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It’s definitely a sign of the times when the Queen of England has her own YouTube channel: The Royal Channel. For all of the non-believers that think YouTube is a fad or is just for funny videos by amateurs, this is proof positive that YouTube is an essential part of any PR program, even for [...]
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For start-up companies, it’s often difficult to get the attention of mainstream media. If you don’t yet have a track record or marquee clients, it’s hard to convince the media that you are worth paying attention to. It’s always good practice to examine all the ‘news assets’ that your company has – the product, the [...]
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Sometimes in PR, it’s the early bird that gets the hit and in this case, the Wall Street Journal. On Monday, a ProfNet query came into our office and we immediately flagged it as a possible fit for one of our clients. (ProfNet is a service that allows journalists to send out requests for sources [...]
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Yesterday I had the honor of moderating a panel of esteemed tech journalists at PRSA-NY’s Meet the Media event in NY.
Panelists Penny Crosman, Senior Editor, Wall Street & Technology, John Falcone, Senior Editor, CNET.com, Peter Kafka, Managing Editor, Silicon Alley Insider, and David Lidsky, Senior Editor, Fast Company, all shared their insights and anecdotes on how [...]
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We have a client that is going to be interviewed today for the most prominent broadcast news magazine in the U.S. (We’ll boast about it here once the episode is locked and ready to air!) In helping our client’s executives prepare for their television interviews, we put together a myriad of documents including a backgrounder [...]
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