Posts tagged as:
When first starting out in PR, pitching stories for clients can be nerve-racking. When my account supervisor gave me my first assignment, I was excited but also nervous. Finally, I was given the chance to contribute to the coverage I monitored for on a daily basis, but I didn’t want to mess up. What if [...]
{ 0 comments }
We recently attended the Publicity Club of New York first of the Fall media luncheons. These luncheons are designed to provide public relations professionals with a behind-the-scenes look at many of the challenges they face in the industry and include a panel of guests from the media including television, print and online outlets. This particular [...]
{ 0 comments }
I had an interesting conversation with a someone today that reminded me of the importance of PR basics we were taught in PR 101. This person was explaining to me that while his company had been covered on multiple occasions by the Today Show, The New York Times and FOX News, among other national media [...]
{ 2 comments }
Yesterday I spoke to the business-savvy teens of Teen Entrepreneur Bootcamp (TEBC) about the basics of PR. They were eager to learn and I was eager to share my passion for the craft. We talked about what PR is, how companies can leverage it as part of a marketing program and the in’s and out’s [...]
{ 1 comment }
Walter Ocner attended PR Newswire and MultiVu’s Media Luncheon today. His guest blog follows. Thanks, Walter! PR Newswire hosted a fascinating seminar in midtown Manhattan this afternoon which I was fortunate to attend. The focus was to give a behind-the-scenes look at Fox Business Network and hear from the people who decide what goes on [...]
{ 0 comments }
It’s definitely a sign of the times when the Queen of England has her own YouTube channel: The Royal Channel. For all of the non-believers that think YouTube is a fad or is just for funny videos by amateurs, this is proof positive that YouTube is an essential part of any PR program, even for [...]
{ 0 comments }
For start-up companies, it’s often difficult to get the attention of mainstream media. If you don’t yet have a track record or marquee clients, it’s hard to convince the media that you are worth paying attention to. It’s always good practice to examine all the ‘news assets’ that your company has – the product, the [...]
{ 0 comments }
Sometimes in PR, it’s the early bird that gets the hit and in this case, the Wall Street Journal. On Monday, a ProfNet query came into our office and we immediately flagged it as a possible fit for one of our clients. (ProfNet is a service that allows journalists to send out requests for sources [...]
{ 0 comments }
Yesterday I had the honor of moderating a panel of esteemed tech journalists at PRSA-NY’s Meet the Media event in NY. Panelists Penny Crosman, Senior Editor, Wall Street & Technology, John Falcone, Senior Editor, CNET.com, Peter Kafka, Managing Editor, Silicon Alley Insider, and David Lidsky, Senior Editor, Fast Company, all shared their insights and anecdotes on [...]
{ 1 comment }
