Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream: The B-to-B Advantage” . The panel was comprised of: Ben Edwards, VP, Digital Strategy & Development, IBM Noah Elkin, Senior Analyst, eMarketer James Gross, Vice President, Federated Media Marc-Henri Magdelenat, Director, Microsoft [...]
Just read an interesting piece by Don Reisinger in Ars Technica. In Opinion: How Microsoft can turn the negative Vista PR tide, Reisinger argues Microsoft’s biggest Vista failure was not putting the proper PR push behind it. I can’t remember reading one positive article on Windows Vista since its launch. Of the deluge of negative [...]
Q: How can you say no to a $250 focus group? A: You can’t! Last Monday, I trekked over to Advanced Focus after work to participate in a focus group that, based on the nature of my screening calls, I figured had something to do with Microsoft and search marketing. I attended a Microsoft adCenter [...]
I have been following the Microsoft/Yahoo acquisition story all morning, and, I must say, it’s amazing to me how many creative, well-written pieces the New York Times has posted on this subject today. The paper’s Technology home page is usually where I start my day at the office. From there, I usually get hooked into [...]