Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream:
The B-to-B Advantage” . The panel was comprised of:
Ben Edwards, VP, Digital Strategy & Development, IBM
Noah Elkin, Senior Analyst, eMarketer
James Gross, Vice President, Federated Media
Marc-Henri Magdelenat, Director, Microsoft Mobile Media
All of the panelists [...]
Just read an interesting piece by Don Reisinger in Ars Technica. In Opinion: How Microsoft can turn the negative Vista PR tide, Reisinger argues Microsoft’s biggest Vista failure was not putting the proper PR push behind it.
I can’t remember reading one positive article on Windows Vista since its launch. Of the deluge of negative press [...]
Q: How can you say no to a $250 focus group? A: You can’t!
Last Monday, I trekked over to Advanced Focus after work to participate in a focus group that, based on the nature of my screening calls, I figured had something to do with Microsoft and search marketing.
I attended a Microsoft adCenter focus group [...]
I have been following the Microsoft/Yahoo acquisition story all morning, and, I must say, it’s amazing to me how many creative, well-written pieces the New York Times has posted on this subject today.
The paper’s Technology home page is usually where I start my day at the office. From there, I usually get hooked into a [...]