Tech Affect » pepsi rebrand http://www.techaffect.com Affect Strategies' PR & Marketing Blog for Technology Companies Thu, 26 Jan 2012 14:53:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Pepsi’s Rebrand: Reaching out to Bloggers http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/ http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/#comments Wed, 19 Nov 2008 22:16:42 +0000 Yasmin Ben-Dror http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/ If you haven’t heard or seen yet, well, Pepsi rebranded their logo. In the hopes of getting some big initial traction in this huge marketing campaign, Pepsi reached out to 25 “influential” bloggers by hand delivering three packages over the course of an hour. The first two packages contained Pepsi cans with past logo designs and the third package contained cans with the new design. The accompanying note said: “You’re part of a handful of digital and social influencers we’re reaching out to regarding a multiyear, companywide transformation.”

It’s so interesting to read the feedback and reaction from some of these bloggers:
Rohit Bhargava, Chris Brogan, Peter Shankman, PSFK, Jason Falls, Conversationagent, Steve Hall, Tara Settembre , Shannon Paul, Greg Verdino, David Armano, Stacy DeBroff, CC Chapman.

So what do you think? Did Pepsi’s novel strategy work?

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