Posts tagged as:

“peter shankman”

Pepsi’s Rebrand: Reaching out to Bloggers

by Yasmin Ben-Dror on November 19, 2008

If you haven’t heard or seen yet, well, Pepsi rebranded their logo. In the hopes of getting some big initial traction in this huge marketing campaign, Pepsi reached out to 25 “influential” bloggers by hand delivering three packages over the course of an hour. The first two packages contained Pepsi cans with past logo designs [...]

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Peter Shankman on the Meaning of “Work”

by Leslie Campisi on August 22, 2008

You must click through today’s first HARO to check out Peter Shankman’s blog post, “Why Don’t You Do Some Work?”:
So Let’s translate “why don’t you do some work” into what it really is: “How come your job lets you fly all over the place, and have meetings in really cool places, and why can’t mine? [...]

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