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	<title>Tech Affect &#187; &#8220;peter shankman&#8221;</title>
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		<title>Pepsi&#8217;s Rebrand: Reaching out to Bloggers</title>
		<link>http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/</link>
		<comments>http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 22:16:42 +0000</pubDate>
		<dc:creator>Yasmin Ben-Dror</dc:creator>
				<category><![CDATA["peter shankman"]]></category>
		<category><![CDATA[chris brogran]]></category>
		<category><![CDATA[pepsi rebrand]]></category>

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		<description><![CDATA[If you haven&#8217;t heard or seen yet, well, Pepsi rebranded their logo. In the hopes of getting some big initial traction in this huge marketing campaign, Pepsi reached out to 25 &#8220;influential&#8221; bloggers by hand delivering three packages over the course of an hour. The first two packages contained Pepsi cans with past logo designs [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t heard or seen yet, well, Pepsi rebranded their logo. In the hopes of getting some big initial traction in this huge marketing campaign, Pepsi reached out to 25 &#8220;influential&#8221; bloggers by hand delivering three packages over the course of an hour. The first two packages contained Pepsi cans with past logo designs and the third package contained cans with the new design. The accompanying note said: &#8220;You&#8217;re part of a handful of digital and social influencers we&#8217;re reaching out to regarding a multiyear, companywide transformation.&#8221;</p>
<p>It&#8217;s so interesting to read the feedback and reaction from some of these bloggers:<br />
<a href="http://rohitbhargava.typepad.com/weblog/2008/11/unpacking-the-p.html">Rohit Bhargava,</a> <a href="http://www.chrisbrogan.com/pepsi-reaches-out-to-digital-people-in-analog/">Chris Brogan</a>, <a href="http://shankman.com/new-pepsi-heard-it-here-first/">Peter Shankman</a>, <a href="http://www.psfk.com/2008/10/pic-evolution-of-the-pepsi-logo.html">PSFK</a>, <a href="http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/">Jason Falls</a>, <a href="http://www.conversationagent.com/2008/10/your-logo-is-a-symbol-your-product-can-be-a-social-object.html">Conversationagent</a>, <a href="http://www.adrants.com/2008/10/pepsi-unveils-packaging-to-digital-and.php">Steve Hall</a>, <a href="http://www.tarametblog.com/2008/10/pepsi-mailman-rings-thrice.html">Tara Settembre </a><a href="http://">, </a><a href="http://veryofficialblog.com/2008/10/29/nice-cans/">Shannon Paul</a>, <a href="http://gregverdino.typepad.com/greg_verdinos_blog/2008/10/pepsi-gets-a-20-makeover.html">Greg Verdino</a>, <a href="http://darmano.typepad.com/logic_emotion/2008/10/classically-un.html">David Armano</a>, <a href="http://www.momcentral.com/blogs/pepsi-plunges-into-social-media-with-one-heck-of-a-splash-a-a-brand-new-look.html">Stacy DeBroff</a>, <a href="http://www.cc-chapman.com/2008/11/12/pepsi-asked-for-my-thoughts">CC Chapman.</a></p>
<p>So what do you think? Did Pepsi&#8217;s novel strategy work?</p>
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		<title>Peter Shankman on the Meaning of &#8220;Work&#8221;</title>
		<link>http://www.techaffect.com/2008/08/22/peter-shankman-on-the-meaning-of-work/</link>
		<comments>http://www.techaffect.com/2008/08/22/peter-shankman-on-the-meaning-of-work/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 14:22:48 +0000</pubDate>
		<dc:creator>Leslie Campisi</dc:creator>
				<category><![CDATA["peter shankman"]]></category>
		<category><![CDATA[katey nicosia]]></category>
		<category><![CDATA[one good bumblebee]]></category>

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		<description><![CDATA[You must click through today&#8217;s first HARO to check out Peter Shankman&#8217;s blog post, &#8220;Why Don&#8217;t You Do Some Work?&#8221;: So Let’s translate “why don’t you do some work” into what it really is: “How come your job lets you fly all over the place, and have meetings in really cool places, and why can’t [...]]]></description>
			<content:encoded><![CDATA[<p>You must click through today&#8217;s first <a href="http://helpareporter.com/">HARO</a> to check out Peter Shankman&#8217;s blog post, <a href="http://shankman.com/why-dont-you-do-some-work/">&#8220;Why Don&#8217;t You Do Some Work?&#8221;</a>:</p>
<blockquote><p>So Let’s translate “why don’t you do some work” into what it really is: “How come your job lets you fly all over the place, and have meetings in really cool places, and why can’t mine? Your job certainly doesn’t seem like work, why does mine?”</p></blockquote>
<p>The truth hurts!</p>
<p>I wish Peter wrote long blog posts like this more frequently. His writing is fantastic &#8212; honest without being accusatory, optimistic but also realistic, intelligent but in no way pedantic. I&#8217;d enjoy reading his thoughts on other &#8220;horizontal&#8221; issues, as we say in the biz. Guess I&#8217;ll have to wait for his next book.</p>
<p>This post also reminded me of another openly ADHD entrepreneur, Katey Nicosia from <a href="http://onegoodbumblebee.com/">One Good Bumblebee</a>, an online retailer. She also has <a href="http://www.onegoodbumblebee.com/blog/?p=3053">a great blog post describing how she was able to turn her diagnosis into a positive</a>, for herself and her business.</p>
<p>Peter and Katey, you guys should meet! And, on a side note, if you&#8217;re of the crafty persuasion, I highly recommend One Good Bumblebee&#8217;s <a href="http://onegoodbumblebee.com/item.php?item_id=73">Jar of Whimsies</a>.</p>
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