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It’s the thing every PR professional has encountered at least once and dreads: the time when a client leaves you in the dark as to what they’re planning on doing, or worse, already doing. Sometimes it happens and there’s nothing you can do about it, but here are a few tips to help ensure you’re [...]
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Becoming a hero to disgruntled employees across the globe, JetBlue flight attendant Steven Slater’s dramatic resignation has sparked a flurry of chatter around the power of PR and the effectiveness of crisis communications (and of course, how to become an overnight celebrity).
Steven Slater, being the savvy business man that he is, has hired high-profile publicist [...]
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Teen Entrepreneur Boot Camp (TEBC), a wonderful organization based here in NYC, has been nice enough to ask me to come speak to them about public relations. TEBC is a non-profit that teaches young people about entrepreneurship through the real life experience of starting a business. The program enables them to launch their own business [...]
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New PR professionals and even some of us old pros, often have trouble managing clients and keeping them happy. Of course, there are some things you can’t control and other things that make your client unhappy that are just screw ups. But there are some simple basics for client management that will keep you and [...]
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Where do you find good ideas? Seth Godin posed this question in a recent blog post. Freelance writer Geeta Dayal offers tips for fellow creative types on how to stay fresh.
The idea of ideas has been on my mind a lot lately. All agencies are faced with idea generation on a daily, if not minute-by-minute, [...]
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