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In public relations we are constantly monitoring news relating to our clients that we sometimes forget to keep up on our own industry. In order to help you with your weekly dose of industry news, I’ve included this week’s top PR articles below. 1. What SOPA Means for PR Professionals (Ragan’s PR Daily) SOPA was a [...]
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It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of [...]
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As we often do, several of us here at Affect were discussing press release language yesterday – reflecting on the some of the bad drafts we’ve seen, and the overuse of certain words (“innovative”, “leading”). One word that came to mind for all of us was “excited”, so I was, well, excited to see this [...]
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Where the tourists go, the flyers will follow. I’ve learned that during my lengthy Midtown commutes. My journey to work takes me through some heavy trafficked tourist areas, and on any given day, I dodge at least 20 people trying to hand me something. Sightseeing tours, restaurant coupons, nail salon deals. You name it, there’s [...]
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Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them [...]
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The Business Insider decided to throw us PR folks a bone today and tell us exactly what they want and don’t in a pitch. Really, their requests are pretty simple…there are only two of them. #1. Have an actual story….about topics they cover, not just about your client #2. Send a quote…they don’t have the [...]
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Given my obsession with the royal wedding this week (well if I’m being honest, the past three months), it only made sense for me to find a way to actually learn from the event that has taken over every news medium across the world. As I sit here and consistently refresh the homepages of several [...]
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