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Calling all PR people! No matter what industry your clients are in and no matter what kind PR you practice, we can all learn some lessons from the city of New York’s management of the Snowpocalypse 2010. Yes, the situation has been mishandled in every aspect, but Mayor Bloomberg’s press conferences are chock full of [...]
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As a pop culture junkie, I get excited when the entertainment industry creeps its way into my PR world (remember, I’m in tech…it doesn’t happen that often). So when Variety reported this week that Grey’s Anatomy and Private Practice hit-maker Shonda Rhimes was given the thumbs up by ABC to pilot a new crisis PR [...]
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Each interaction a company has with the media is an investment and an opportunity to strategically position a brand to its stakeholders, prospects, competitors and industry as a whole. However, it is also important for businesses to realize that, at the end of the day, opening up your company’s doors to the media can also [...]
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We recently attended the Publicity Club of New York first of the Fall media luncheons. These luncheons are designed to provide public relations professionals with a behind-the-scenes look at many of the challenges they face in the industry and include a panel of guests from the media including television, print and online outlets. This particular [...]
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It’s the thing every PR professional has encountered at least once and dreads: the time when a client leaves you in the dark as to what they’re planning on doing, or worse, already doing. Sometimes it happens and there’s nothing you can do about it, but here are a few tips to help ensure you’re [...]
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Becoming a hero to disgruntled employees across the globe, JetBlue flight attendant Steven Slater’s dramatic resignation has sparked a flurry of chatter around the power of PR and the effectiveness of crisis communications (and of course, how to become an overnight celebrity). Steven Slater, being the savvy business man that he is, has hired high-profile [...]
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