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PR

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On Wednesday, the Pew Research Center released their much-anticipated annual state of the media report. While commentators have been quick to offer their analysis of what the report means for journalists and the news industry, here at Tech Affect, we’re breaking down what the report means for PR professionals. Keeping pace with changes in the news industry is critical to providing strategic communications counsel. An intimate understanding of the latest media tools and trends allows Read more […]

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The imperative to “know your audience” is often cited as the first rule of content marketing, and with good reason. A sound understanding of your audience can inform every aspect of your content strategy, from development to distribution. But what does it really mean to “know your audience?” More importantly, what are specific ways to get to know your audience in order to maximize the results of your content marketing efforts? The answers lie in asking these six familiar questions from Read more […]

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People say that we learn a lot from our kids, and after recently becoming a new mom, I know what they mean. Important life lessons aside, learning to care for my son during the last few months has also taught me a few things that can apply to the PR world. Here, in no particular order, are the top 3 lessons: 1) Adapt: Just when I thought my son was sleeping through the night or staying on a consistent schedule—surprise!—something would go awry. The same thing applies to PR. Product releases Read more […]

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A big portion of our day at Affect is focused on media outreach for our PR clients. Because we’re pitching so often, sometimes it’s beneficial to go back to the basics, evaluate your process and make sure you’re checking off all of your boxes. Here’s a checklist of everything you should ask yourself before hitting the send button to that reporter. Do I understand the timeliness of the piece/topic? Why should the reporter write about this today? If there’s another breaking news item Read more […]

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One of the toughest feats for a PR professional is securing speaking and awards engagements, and I’ll tell you why.  Submitting an executive for consideration at an industry event or for an industry-recognized award requires mastering a delicate balance between relationship building, strong content, being aware of trends and industry conversations around the particular topic you’re proposing, and most importantly – standing out amongst the crowd. The following are four tips on how to successfully Read more […]

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Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind. Recently, I had the pleasure of leading a session that’s near and dear to my heart – running a PR campaign. Any successful PR effort requires careful planning, flawless execution Read more […]

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            Let me let you in on a little secret. I love making New Years resolutions, but I’m terrible at keeping them. All it takes is a few weeks before I slowly return to the comfort of my old habits. But this year will be different. I’m setting smaller, but still equally as important goals that I can actually reach. For my work-related resolutions, I’m vowing to ditch some of the bad habits I’ve accumulated over the years. And as Read more […]

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Hi TechAffect readers! I’m Katie Koenig, Affect’s newest hire! I was asked to write this blog post to show all NYIP entrants, voters, friends and family a glimpse into our wonderful office. I am currently one of Affect’s PR & Social Media interns and have been here since September 2011. I have loved interning at Affect and am thrilled to continue on as a full time Assistant Account Executive starting this May. Read on to see what it’s like at the Affect office! When you’re finally Read more […]

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In public relations we are constantly monitoring news relating to our clients that we sometimes forget to keep up on our own industry. In order to help you with your weekly dose of industry news, I’ve included this week’s top PR articles below. 1. What SOPA Means for PR Professionals (Ragan’s PR Daily) SOPA was a major industry topic this week, with a large amount of websites, including Wikipedia, protesting the act. It’s interesting to see how this act influences public relations. Read more […]

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It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of California on the site. Coghlan has an agreement between Central Basin’s public affairs office which promises promotional stories “written in the Read more […]

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