CNN #AskACop – Lessons in Hashtag Disasters

Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some… Continue reading

Social Media Promotion Gone Wrong: Lessons Learned from Ring Pops’ #RockThatRock Campaign

Last week, the Topps Company – maker of Ring Pops candy – experienced backlash and a potential investigation by the Federal Trade Commission after the company launched its #RockThatRock campaign, which invited users to post photos on social media showing how they wear their “edible bling.” However, some pre-teen and teen girls entered the contest… Continue reading

5 Things You Can Do Now to Boost Visibility

Whether you’re a startup or an established company, increasing visibility for your organization is a constant uphill battle, especially in an over-saturated market. However, promoting your business and staying top-of-mind with customers, partners and prospects doesn’t always have to require large budgets or extensive teams to execute. Here are five proven tactics you can do… Continue reading

Communications Week Event Rewind: PRx, The Future of Public Relations & Media

So long Communications Week! For the unfamiliar, Communications Week was a week-long celebration of the public relations, communications and media industries consisting of events held at different locations around New York City and online. Tiffany Guarnaccia, CEO of Kite Hill PR, founded Communications Week and according to her, “We are living in a time where… Continue reading

6 Steps to the Perfect Elevator Pitch

Whether you’re a large, well-branded enterprise or a small start-up, having a well crafted, easy to understand elevator pitch is crucial to hooking reporters or new customer leads. If you can’t explain what the company does in 2-3 sentences, chances are you’ll lose your audience’s interest before you get to the important stuff. There are… Continue reading

Google Analytics for PR Pros: 4 Things You Should Know

Whether you are gathering website data for your own firm or a client, understanding what the information you are collecting means and how it can translated into actionable business intelligence is crucial in making sound recommendations for your communications strategy. When it comes to tools for learning more about your website’s performance, none are more… Continue reading

5 Tips For Writing Great Social Media Content

Writing on behalf of a brand is an important part of a PR pros job – and is a critical skill to master. Whether it’s a pitch, byline or press release, we’re expected to take a our client’s message and transform it into valuable  content that can be adapted to fit almost any medium. However, does that protocol change when you… Continue reading

Breaking Through the Noise: Using Event Insights to Generate Coverage

One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be… Continue reading

Media Relations: Four Steps to Turn a Reporter’s ‘No’ into a ‘Yes’

Rejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take… Continue reading

Five Essentials for Your Crisis Communications Toolkit

When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle,… Continue reading