Every so often, you meet someone in your professional life whose wisdom you are eager to have rub off on you. I can’t remember exactly how I made the acquaintance of Jay Gronlund, CEO of consulting firm Pathfinder Group, but we seem to have interesting conversations every time we connect. While Jay often picks my [...]
Last week’s release of the iPad was met with long lines outside Apple stores throughout the country and rumors that Apple has been withholding product from stores to increase the hype around the release. Apple buzz engine has been revered in the PR and marketing communities, and the general public for that matter, since [...]
Measurement. ROI. Impressions. These are words that normally sound like sweet sweet melodies to a marketer’s ears. However, when we’re using them in the context of social media – that sweet melody can quickly mutate into the sound created by a bad American Idol audition. Sure, implementing social media is [...]
When I heard Kate Gosselin was going to be on the upcoming season of “Dancing with the Stars”, the first thought that came to mind was, “overexposed much?” Kate rocketed from frumpy housewife and mother of eight to reality TV darling in a few short years. Her very public marital problems and subsequent divorce were [...]
This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30 [...]
It’s hard to believe that it has been almost eight months since I started full time as an assistant account executive at Affect Strategies. Having only graduated this past May, I have not only learned a tremendous amount about PR and marketing, but have experienced the fast-paced and dynamic environment of an agency. Now, days [...]
by admin on February 11, 2010
At long last, we have reached our final Social Media Week 2010 post. This one comes from Affect Strategies Assistant Account Executive, Antoniette Pemberton, who has already put some of the healthcare social networking sites mentioned in her post to use.
Social media is continuously changing the way we receive information and interact with each other. [...]
Throughout Social Media Week, it has become increasingly obvious that companies understand what social media is and how it works. However, are these companies really listening to what is being said about their brand? Yesterday morning, I attended a panel discussion on The Road from Listening to Activation, which discussed how mining and analyzing conversations [...]
Real-time updates, instant analysis and interaction with sports fans as the game is played – social media has completely changed the landscape of how sports are covered and written about. Pete Cataldo, account executive at Affect Strategies, shares his insights from a Social Media Week panel of five well-known sports journalists [...]
