Posts tagged as:

PR

Do You Have An Exit Strategy?

by Julia Gaynor on August 18, 2010

Becoming a hero to disgruntled employees across the globe, JetBlue flight attendant Steven Slater’s dramatic resignation has sparked a flurry of chatter around the power of PR and the effectiveness of crisis communications (and of course, how to become an overnight celebrity). Steven Slater, being the savvy business man that he is, has hired high-profile [...]

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Affect Strategies and Teen Entrepreneur Bootcamp

by Julia Gaynor on July 16, 2010

Teen Entrepreneur Boot Camp (TEBC), a wonderful organization based here in NYC, has been nice enough to ask me to come speak to them about public relations. TEBC is a non-profit that teaches young people about entrepreneurship through the real life experience of starting a business. The program enables them to launch their own business [...]

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Affect’s Top 5 Reads of the Week

by Kaylen McNamara on July 13, 2010

For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries. [...]

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Tweet Yourself Out of a Job: 5 Tweets to Get You Fired

by Sandra Fathi on July 9, 2010

This week’s latest tweet debacle comes to us from CNN’s former Senior Editor of Mideast Affairs, Octavia Nasr. She was fired from CNN after tweeting “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah… One of Hezbollah’s giants I respect a lot.” Unfortunately, since Mr. Fadlallah was considered a controversial figure with ties [...]

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The Science of Facebook Marketing

by Kaylen McNamara on June 29, 2010

This afternoon I listened in on an excellent HubSpot webinar called The Science of Facebook Marketing which was presented by ‘social media scientist’ Dan Zarella. Dan’s presentation took a deep dive into how brands can effectively use Facebook to communicate with their target audience and what elements must be considered when using the platform. Here [...]

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Why I Love to Hate Social Media

by Katie Creaser on June 18, 2010

In the past few years, social media has become so important to the public relations and marketing industry.  Rightfully so, it’s an amazing way to spread the word about your company and speak directly to the people that have a need for your products and services.  When I first started working in social media, I [...]

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Client Management: Getting Back To Basics

by Julia Gaynor on May 20, 2010

New PR professionals and even some of us old pros, often have trouble  managing clients and keeping them happy. Of course, there are some things you can’t control and other things that make your client unhappy that are just screw ups. But there are some simple basics for client management that will keep you and [...]

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Are You Generating Ideas? Or Just Looking for Pellets?

by Leslie Campisi on May 11, 2010

Where do you find good ideas? Seth Godin posed this question in a recent blog post. Freelance writer Geeta Dayal offers tips for fellow creative types on how to stay fresh. The idea of ideas has been on my mind a lot lately. All agencies are faced with idea generation on a daily, if not [...]

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BMA Presents Mobile Marketing

by Julia Gaynor on May 7, 2010

Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream: The B-to-B Advantage” . The panel was comprised of: Ben Edwards, VP, Digital Strategy & Development, IBM Noah Elkin, Senior Analyst, eMarketer James Gross, Vice President, Federated Media Marc-Henri Magdelenat, Director, Microsoft [...]

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Positioning and Brand Development: The NYU SCPS Course to Fill Your Knowledge Gap

by Leslie Campisi on April 27, 2010

Every so often, you meet someone in your professional life whose wisdom you are eager to have rub off on you. I can’t remember exactly how I made the acquaintance of Jay Gronlund, CEO of consulting firm Pathfinder Group, but we seem to have interesting conversations every time we connect. While Jay often picks my [...]

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