Hitting the Home Run: 5 Pitching Tactics from the Associated Press

Recently, a few members of the Affect team attended a PRSA-NY panel, “Inside the Media” at the Associated Press (AP). The event panel consisted of three journalists: Beth Harpaz, Travel Editor, John Simons, Technology and Media Editor and Amanda Barrett, New York News Editor whose goal was to discuss how PR practitioners can further collaborate… Continue reading


Last night, our team had the pleasure of attending the always (PR) star-studded 2011 Big Apple Awards, hosted by PRSA New York. Aside from showing support for our very own Sandra Fathi, who delivered the President’s remarks and graciously gave out awards for deserving campaigns, we were also contenders for a few honors ourselves! The Big… Continue reading

Our Big Night at the PRSA-NY Big Apple Awards!

It’s been an exciting week for Affect Strategies!  On Thursday our team attended the PRSA-NY Big Apple Awards at the Hudson Theatre.  The Big Apple Awards recognizes public relations professionals and campaigns in the tri-state area.  We had a great time at the awards and enjoyed hanging out as a team after business hours.  It… Continue reading

Slides from Digital Immersion Workshop 6/25 for PRSA-NY

If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you 😉 Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSA View more presentations from Sandra… Continue reading

Twitter 101 Workshop for PR & Marketing – Slides & Links

Last night I presented a workshop for PRSA NY entitled Twitter 101 for Public Relations & Marketing Professionals. We had a great turnout with 90 attendees and an incredible view thanks to our hosts, Bloomberg. We wanted to share the slides as well as the links to sites that we discussed during our session. Although… Continue reading

PRSA-NY Honors Sandra with Big Apple President’s Award

Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards. Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR. We had an amazing time at The Rainbow… Continue reading

To Tweet is Sweet: Content from Yesterday’s Twitter Immersion Course with PRSA-NY

Yesterday we had more than 100 people attend a ‘Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop’ produced by PRSA-NY and hosted by MS&L.  I led the first part of the program that was a Twitter 101 tutorial of sorts and was joined by panelists David Binkowski, senior vice president, Word-of-Mouth Marketing at MS&L… Continue reading

Guest Blog: PRSA-NY’s Tips on Big Apple Award Submissions

In the eye of last Tuesday’s snowstorm, Matt Wong from the Affect Strategies PR team and I trekked over to the “Big Apple Awards Helping Hand Seminar” at Ruder Finn. The seminar was hosted by PRSA-NY and was led by Ruder Finn team members Emmanuel Tchividjian, Senior Vice President and Executive Director of Ruder Finn’s Ethics… Continue reading