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I recently attended the PRSA International Conference in Philadelphia. I have been going to this event for a number of years and without fail, it always inspires me. I enjoy meeting public relations professionals who are just starting out their careers to leaders of some of the world’s most prominent brands and agencies. Here are just a few of the things that inspired me at the conference. Hopefully, I’ll see you there next year! 10 Takeaways from PRSA International Conference 2013 #PRSAICON Read more [...]

Recently, a few members of the Affect team attended a PRSA-NY panel, “Inside the Media” at the Associated Press (AP). The event panel consisted of three journalists: Beth Harpaz, Travel Editor, John Simons, Technology and Media Editor and Amanda Barrett, New York News Editor whose goal was to discuss how PR practitioners can further collaborate with reporters in a mutually beneficial way. There were quite a few interesting discussions that took place during the panel, as well as important Read more [...]


by Brittany Bevacqua on May 27, 2011

Last night, our team had the pleasure of attending the always (PR) star-studded 2011 Big Apple Awards, hosted by PRSA New York. Aside from showing support for our very own Sandra Fathi, who delivered the President’s remarks and graciously gave out awards for deserving campaigns, we were also contenders for a few honors ourselves! The Big Apple Awards is recognized as one of the industry’s toughest peer-judged programs, so we were ecstatic to learn that campaigns for two clients – Omni Hotels Read more [...]

After a long day at the PRSA International Conference’s Leadership Assembly, I wanted to share a few thoughts on PRSA. I know that few folks outside of PRSA understand the value of the organization. However, for the lucky few that come to these meetings, you understand. When you are in the room with the nation’s brightest, most dedicated and talented PR folks – you want to be in their company, you are inspired by them and you challenge yourself to be the best PR practitioner possible. Through PRSA Read more [...]

Many of you know that I am an ardent supporter of PRSA. I have been a member and an active volunteer in PRSA for many years. I am the immediate Past-President of PRSA’s Technology Section and I’m currently President-Elect for PRSA’s New York Chapter. The organization has contributed tremendously to my professional growth, for industry networking and for providing advocacy and support for the PR profession. What many members may not know is that in order to serve as a national officer and board member Read more [...]

This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30 minutes: the best social media ideas from 2010 young PR Pros.” This session was packed with great tips on how companies and brands can harness the value of traditional media and Read more [...]

If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you ;) Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSAView more presentations from Sandra Fathi. Blog Hosting: Blog & SM Monitoring: Communities: Photo Read more [...]

Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards. Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR. We had an amazing time at The Rainbow Room (which, sadly, may still be closing) at the top of Rockefeller Center, drinking bellinis and rubbing elbows with the other winners. We also had our own Affect-style Read more [...]

In the eye of last Tuesday’s snowstorm, Matt Wong from the Affect Strategies PR team and I trekked over to the “Big Apple Awards Helping Hand Seminar” at Ruder Finn. The seminar was hosted by PRSA-NY and was led by Ruder Finn team members Emmanuel Tchividjian, Senior Vice President and Executive Director of Ruder Finn’s Ethics Consulting Practice, along with Ellen Schaplowsky, an Executive Vice President and Director of Training. Matt and I walked into the seminar armed with knowledge Read more [...]

Earlier this month, Affect Strategies’ Walter Ocner attended a PRSA “Meet the Media” event connecting PR pros with the producers of morning shows. We thought his notes would make a great guest blog. Recently, the Public Relations Society of America (PRSA) held a panel discussion called “Meet the Media: Landing Top Morning Shows: Getting the Gold in Breakfast TV” at Fleishman-Hillard. The panel consisted of Tammy Caputo, Senior Producer of the CBS Early Show; Jennifer Cunningham, Senior Read more [...]