Affect Talks Internship and Entrepreneurship to PRSSA FIT

One of the most rewarding experiences for any professional is to mentor and help prospective candidates find his or her calling in the real world. In mid-November, Affect visited the PRSSA chapter of the Fashion Institute of Technology to do just that. In this interactive session, Sandra Fathi, President at Affect, spoke to a group… Continue reading

10 Takeaways from the PRSA International Conference 2013

I recently attended the PRSA International Conference in Philadelphia. I have been going to this event for a number of years and without fail, it always inspires me. I enjoy meeting public relations professionals who are just starting out their careers to leaders of some of the world’s most prominent brands and agencies. Here are… Continue reading

Hitting the Home Run: 5 Pitching Tactics from the Associated Press

Recently, a few members of the Affect team attended a PRSA-NY panel, “Inside the Media” at the Associated Press (AP). The event panel consisted of three journalists: Beth Harpaz, Travel Editor, John Simons, Technology and Media Editor and Amanda Barrett, New York News Editor whose goal was to discuss how PR practitioners can further collaborate… Continue reading


Last night, our team had the pleasure of attending the always (PR) star-studded 2011 Big Apple Awards, hosted by PRSA New York. Aside from showing support for our very own Sandra Fathi, who delivered the President’s remarks and graciously gave out awards for deserving campaigns, we were also contenders for a few honors ourselves! The Big… Continue reading

Why you should be here – PRSA International Conference 2010 – Leadership Assembly

After a long day at the PRSA International Conference’s Leadership Assembly, I wanted to share a few thoughts on PRSA. I know that few folks outside of PRSA understand the value of the organization. However, for the lucky few that come to these meetings, you understand. When you are in the room with the nation’s… Continue reading

Trying to Make PRSA a Democratic Organization

Many of you know that I am an ardent supporter of PRSA. I have been a member and an active volunteer in PRSA for many years. I am the immediate Past-President of PRSA’s Technology Section and I’m currently President-Elect for PRSA’s New York Chapter. The organization has contributed tremendously to my professional growth, for industry… Continue reading

Social Media Tips and Takeaways from the 2010 Media Relations Best Practices Summit

This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30… Continue reading

Slides from Digital Immersion Workshop 6/25 for PRSA-NY

If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you 😉 Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSA View more presentations from Sandra… Continue reading

PRSA-NY Honors Sandra with Big Apple President’s Award

Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards. Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR. We had an amazing time at The Rainbow… Continue reading

Guest Blog: PRSA-NY’s Tips on Big Apple Award Submissions

In the eye of last Tuesday’s snowstorm, Matt Wong from the Affect Strategies PR team and I trekked over to the “Big Apple Awards Helping Hand Seminar” at Ruder Finn. The seminar was hosted by PRSA-NY and was led by Ruder Finn team members Emmanuel Tchividjian, Senior Vice President and Executive Director of Ruder Finn’s Ethics… Continue reading