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In part two of our series on Pew’s 2014 State of the Media Report, we explore the growth in digital native news and the steps PR pros can take to build successful relationships with these outlets. Pew Research Center’s recently released State of the Media report gave many in the news business a reason to be cautiously optimistic. The reason? Juxtaposed against ongoing contraction in traditional print media, digital news outlets have continued to grow considerably over the past year. Amid Read more [...]

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Even after several years in the PR industry, I still enjoy “meet the press” events. These events are great opportunities to meet journalists and learn more about how your clients potentially align with the topics they cover. Most importantly, they provide critical information on how specific reporters prefer to work with PR practitioners. I recently attended a media luncheon hosted by the Publicity Club of New York, and came back with substantial insight from a handful of reporters at top-tier Read more [...]

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There are a ton of social media platforms out there with new platforms constantly being introduced. We all know the gratification that comes from finding a social media measurement, tracking, analytics, or aggregator tool that makes it easier to grow and know how you’re performing. Especially after the shut down of Google Reader, solid social media tools have become invaluable for PR and marketing professionals. That’s why when I came across this article from Inc outlining eight of the best Read more [...]

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Successful On-site PR Support

by Lulu Li on December 5, 2013

How to be a Valuable Partner at a Conference with Your Client Whether you’re a seasoned conference veteran, or a new comer, industry events are hectic and unpredictable.  As a PR professional, the goal is always to give your client every opportunity to shine – whether it is in front of reporters in attendance, potential customers or industry peers. Having been a conference producer in the past, I have seen many PR professionals try varying strategies to achieve success on-site. Now that I’m Read more [...]

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A big portion of our day at Affect is focused on media outreach for our PR clients. Because we’re pitching so often, sometimes it’s beneficial to go back to the basics, evaluate your process and make sure you’re checking off all of your boxes. Here’s a checklist of everything you should ask yourself before hitting the send button to that reporter. Do I understand the timeliness of the piece/topic? Why should the reporter write about this today? If there’s another breaking news item Read more [...]

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Every morning when I come into work, I look forward to logging on to see if we received any new entries for the The New York Job Project. The creativity, drive, and energy of this year’s contestants have been inspiring! I truly can’t wait to see who ends up taking the top six spots, the top three and eventually, who I will get to work with as a fellow employee. It’s anyone’s game at this point – all of the contestants are more than capable of winning this competition! Voting closes on Read more [...]

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This week has been difficult for many people on the East Coast due to the Sandy “superstorm.” Homes and business have seen destruction, people’s lives have been uprooted, and emergency workers are working 24/7 to get cities and towns across the coast back to a normal, working state. In the wake of the storm, it’s important that we are understanding of the situation as we go about our daily work. As PR pros, we are constantly in contact with clients, reporters, vendors, and other people Read more [...]

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We’re nearing the end of the 2012 election season, and it’s been quite the race so far. From political scientists to journalists to the mom next door, everyone seems to have a different opinion on how well the candidates are representing themselves and getting their messages across. The last few presidential debates in particular have had traditional and social media abuzz: Were the candidates successful in remembering their media training lessons? Was Joe Biden’s incessant chuckling a tactic Read more [...]

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Wednesday’s Forbes article had the PR industry buzzing about self-proclaimed media manipulator, Ryan Holiday. Ryan used the popular industry tool, HARO to secure media coverage for himself on topics that he was not qualified to comment on, ranging from office stories to record collections to winterizing boats. This resulted in his inclusion in high profile stories and publications, including The New York Times. Inevitably, the article sparked a debate about journalism in the digital age. Read more [...]

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For many public relations professionals, the time between July 4 and Labor Day can feel a little like waiting for bad movie previews to finish before the start of a summer blockbuster.  From the ecstasy of summer Fridays (aka: early dismissal for those in the dark), to the wandering attention spans of clients and reporters, even the most motivated pros can show signs of laziness before the last, and maybe most important, quarter of the year. Learning how to deal with downtime in public relations Read more [...]

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