Another Successful Year for PRSA’s Amazing Race!

Last week, PRSA’s 2015 Amazing Race took place in the heart of NYC and was a smash hit. Top PR teams from a variety of NYC-based companies met at McGettigan’s bar for an evening of competitive fun. The scavenger hunt kicked off at 5 PM, and each team set out to race around midtown utilizing… Continue reading

How to Succeed at Social Media: Tips from a Top Airline

Social media is considered an essential part to any communications strategy, especially in today’s digital environment. Forbes contributor, Carmine Gallo, was pleasantly surprised by Cathay Pacific’s responsiveness and personalized interactions that he connected with Dennis Owen, the group manager for social media at Cathay Pacific Airways, to discuss the keys to success.

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Choosing Your Company’s Spokesperson: Don’t Put All your Eggs in One Basket

There has been a lot of uproar in the news recently regarding brand spokespeople gone wrong, from Subway spokesman Jared Fogel’s indictment on criminal charges to other major cases over the past decade. For example, you might remember Kellogg’s dropping Michael Phelps for smoking marijuana, or Smithfield Foods and The Food Network dropping Paula Deen… Continue reading

How to Use Culture as a Media Hook

For many businesses, relying on the merits of their products alone may not be enough to garner the most coveted media placements. In this video, Sandra Fathi, President at Affect, shares how companies can share best practices about their corporate culture in order to hook media interest.

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How to Reinvigorate Your Company’s LinkedIn Strategy

LinkedIn, when properly executed and engaged with, can be a key platform for a communications program. If you are putting effort into LinkedIn but not seeing the intended results, here are a few tips from Melissa Baratta, Senior Vice President at Affect, to consider.

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8 Tips for Creative Media Relations

While product announcements often gain media coverage, it’s important to also think creatively to further the reach of any communications program. Brittany Bevacqua, Senior Director of Affect, shares eight tips to creative media relations.

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Why You Should Pay to Promote Your Content

In today’s media environment, good content doesn’t necessarily make it to the top on its own merit – often times, it takes a bit of promotion to give it the lift it needs. With some financial backing, the content your company produces can go a long way. In this video, Sandra Fathi, President at Affect, shares key factors to achieving success with promoted content, including how to get it in front of the right audience at the right time.

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How to Navigate a Tradeshow

While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.

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How to Work With Industry Analysts

Being included and having the right positioning in analyst reports can set the stage for how you are compared to competitors. Sandra Fathi, President at Affect, shares trade secrets on how to collaborate with key industry analysts.

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Tips to Evaluate and Incorporate Social Media Tools

With social media tools being introduced at an alarming new rate, it is easy to get caught up and want to implement every one in order to stay current. In this video, Katie Creaser, Vice President at Affect, shares key tips to consider before diving in.

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