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In public relations we are constantly monitoring news relating to our clients that we sometimes forget to keep up on our own industry. In order to help you with your weekly dose of industry news, I’ve included this week’s top PR articles below. 1. What SOPA Means for PR Professionals (Ragan’s PR Daily) SOPA was a [...]
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Another CES has come and gone. From what I’ve seen, 2012 will be the year of Ultrabooks and thin televisions with great resolution. This was my first year working on CES, and I wanted to share what I learned about maximizing press coverage for a company. Have a strong bench. When you attend a show [...]
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The Holy Grail in PR is saying the right thing, at the right time, to the right person. Succeed in doing that, and every idea and story you pitch a reporter has the potential of being published. A few days ago, Lora Kolodny, tech writer at Fast Company, let her Facebook subscribers know that in order [...]
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This past week, I attended a PRSA-NY event where the communications strategy of BP during the oil spill was put on trial. Paul Holmes presided over the case, while each side presented their thoughts on BP’s strategy. By the end of the tribunal I still hadn’t made up my mind about a verdict, but I [...]
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When first starting out in PR, pitching stories for clients can be nerve-racking. When my account supervisor gave me my first assignment, I was excited but also nervous. Finally, I was given the chance to contribute to the coverage I monitored for on a daily basis, but I didn’t want to mess up. What if [...]
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It’s pretty much a known fact here at Affect that if it was on TV, I probably watched it. And, seeing that “The Good Wife” is easily one of the best dramas on TV right now, I certainly caught this past weekend’s episode, where in-house crisis communications director Eli Gold (played by Alan Cumming), hits [...]
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As we often do, several of us here at Affect were discussing press release language yesterday – reflecting on the some of the bad drafts we’ve seen, and the overuse of certain words (“innovative”, “leading”). One word that came to mind for all of us was “excited”, so I was, well, excited to see this [...]
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Three months ago, I stepped onto the 6th floor of 989 Avenue of the Americas in New York City. It was my first day of my internship. There were names to memorize, a company culture to learn, and a whole lot of public relations knowledge to soak up. It was a busy summer for sure, and [...]
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When I got engaged a few months ago, I promised myself that I would not turn into the type of person that blogs the experience. In fact, if I remember correctly – I might have made a few snide comments about people who turn their lives into one big rollicking frolicking wedding planning machine. I may [...]
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