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PR Blogs

Don’t Get Lost in the Dark

by Rachel Schwartz on September 3, 2010

It’s the thing every PR professional has encountered at least once and dreads: the time when a client leaves you in the dark as to what they’re planning on doing, or worse, already doing.  Sometimes it happens and there’s nothing you can do about it, but here are a few tips to help ensure you’re [...]

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Don’t Forget the Basics

by Julia Gaynor on September 1, 2010

I had an interesting conversation with a someone today that reminded me of the importance of PR basics we were taught in PR 101. This person was explaining to me that while his company had been covered on multiple occasions by the Today Show, The New York Times and FOX News, among other national media [...]

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My Company Wants to Do a Facebook Contest – Now What?

by Kate Lee on August 26, 2010

Ah, Facebook. It’s so embedded in popular culture, there’s even a movie about it! But savvy B2B marketers have realized that Facebook also holds true potential when it comes to promoting new services, products or even contests. And it’s tempting to start a contest or promotion right from your Facebook wall – you throw up [...]

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The Social Media Success Series from Affect

by Kaylen McNamara on July 29, 2010

Following the popularity of our Social Media Six-Pack earlier this year, the Affect team is excited to officially release the Social Media Successes Series- a compilation of top tip sheets on best practices and effective strategies for businesses engaging in social media. Each of these tip sheets focuses on a different social media platform or [...]

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Quick Tip: A Thesis Statement is not an Argument

by Leslie Campisi on July 20, 2010

Public relations pros are masters when it comes to crafting witty headlines. However, it’s important not to confuse the window dressing with the actual window. Without getting too postmodern/signifiers that signify nothing on you, let me offer this gentle reminder: a great headline is not the same thing as a great argument.
While this lapse in [...]

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Affect’s Top 5 Reads of the Week

by Kaylen McNamara on July 13, 2010

For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries. [...]

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Tweet Yourself Out of a Job: 5 Tweets to Get You Fired

by Sandra Fathi on July 9, 2010

This week’s latest tweet debacle comes to us from CNN’s former Senior Editor of Mideast Affairs, Octavia Nasr. She was fired from CNN after tweeting “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah… One of Hezbollah’s giants I respect a lot.” Unfortunately, since Mr. Fadlallah was considered a controversial figure with ties [...]

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The Science of Facebook Marketing

by Kaylen McNamara on June 29, 2010

This afternoon I listened in on an excellent HubSpot webinar called The Science of Facebook Marketing which was presented by ‘social media scientist’ Dan Zarella. Dan’s presentation took a deep dive into how brands can effectively use Facebook to communicate with their target audience and what elements must be considered when using the platform. Here [...]

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Why I Love to Hate Social Media

by Katie Safrey on June 18, 2010

In the past few years, social media has become so important to the public relations and marketing industry.  Rightfully so, it’s an amazing way to spread the word about your company and speak directly to the people that have a need for your products and services.  When I first started working [...]

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Figuring out Facebook’s ‘Post Quality’ Rating – Simple Ways to Measure Fan Page Success

by Kate Lee on June 1, 2010

Today’s blog post is brought to you by Kate Lee, an account exec here at Affect.  Kate works on both public relations and social media accounts for our clients – and has become quite a pro at measuring engagement and success on social media campaigns.

If you’re a page administrator for a [...]

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