Facebook Ventures Into Video Sharing – YouTube Beware?

Earlier this week during Facebook’s developer conference, F8, the social media platform unveiled its latest products, developer tools and announcements. It was a lot to take in – announcements spanned from spherical video to the platform’s new ad exchange, LiveRail. One thing is very clear, Facebook continues to move quickly and find new ways to generate profit while engaging its… Continue reading

How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they… Continue reading

Tips to Generate Business on LinkedIn

Keeping up to date on LinkedIn helps to facilitate networking and generating new business. Katie Creaser, Vice President at Affect, shares key tips for professionals to stand out on this essential social media platform.

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Making the Case for “People” Storytelling

To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately,… Continue reading

How to Prepare for an Online Crisis

When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.

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5 Ways to Build a Better Relationship with Your PR Agency

My absolute favorite thing about my job is my relationships with Affect’s clients – and it always has been. Although I don’t play favorites, the best clients are the ones that view our agency as a true partner and extension of their marketing and communications team. It’s easy to do great work for companies that… Continue reading

5 Ways to Reinvigorate Your Media Relations Program

If your media relations program is going well and you’re getting a consistent level of coverage, it can be easy to fall into a rhythm that stays within the company’s comfort zone – following a standard flight plan and putting out the same kinds of announcements and content month after month. Doing so for too… Continue reading

What to Consider Before Pursuing a Press Release

Press releases are a traditional staple for public relations programs. However, in today’s digital age, there are many other channels that are equally or more efficient. Melissa Baratta, Vice President at Affect, shares additional channels to consider.

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Charity Involvement Improves Employee and Client Satisfaction at For-Profit Companies

Corporate philanthropy is a very effective way to improve employee morale, increase productivity and build a loyal workforce. It also has the added bonus of strengthening and empowering company stakeholders.

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Online Tactics to Extend the Reach of Your Next Event

Events are a great way to share content with like-minded peers. With busy schedules, traveling can be difficult. Luckily, in today’s digital age, there are plenty of online tactics to help extend the reach of live events. Katie Creaser, Vice President at Affect, shares her tips in this video.

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