With more than 200 million users on Twitter, it has become increasingly difficult for people and brands to break through the noise that exists between them and their target audience on this medium. While Twitter may not have a ‘groups’ functionally like LinkedIn or Facebook, communities across the platform are able to directly engage and [...]
Every once in awhile, media companies pull down the shades and give tips to public relation professionals on how to pitch their journalists. Lets face it; PR folks love this because it gives us an opportunity to refresh our strategy with the outlet. And this refresh can lead to new hits for our clients. What’s [...]
As everyone in the industry knows, making your clients stand out from the crowd is vital in helping them achieve their PR and marketing goals. At times, this can be much easier said than done, but it’s our job to continue looking for ways to make this happen. I came across a company this week [...]
Looking for an apartment in New York City is no easy task. With my intern housing ending in mid-August, I had to look for a place to live. In college I could get away with attending a Renter’s Fair at school to find a rental property. Now in a big city with a lot more [...]
For my birthday in April, my mom contacted her astrologer and had her read my solar return. I’m not normally into horoscopes and star charts, but I figured if nothing else it would be entertaining. During the reading, she made one prediction that stood out to me in particular. I was going to get an [...]
Earlier this week, I had the opportunity to attend the B2B Social Communications Leadership Forum in NYC, hosted by the Business Development Institute (BDI). Our agency is a big fan of BDI so we were excited to have the opportunity to sponsor this one. In addition to the quality of speakers and program topics, BDI [...]
As we approach the second half of 2011, companies should begin taking the time to reflect on the last six months – what worked, what didn’t, and how they can improve. Successful companies will take that information and apply it to their plans for the second half of 2011. Unfortunately, too many companies are focused [...]
In an agency setting, one of the things we get to do is work on new and exciting internal and client spot projects. Usually we’ll develop an idea, put together a proposal, and then execute a fantastic campaign for the agency or its clients. We’ll put together a report highlighting all of the amazing results, [...]
New York Intern Project winner Pat Gotham has started at Affect! He’ll be detailing his summer in the city right here. First up, Pat explains how internships don’t quite follow a syllabus. The first week of classes in college is typically known as “Syllabus Week.” Professors hand out the most important document for the class [...]
This one is personal for me. My daughter had been talking for weeks about a special teacher that has been helping her fifth grade class, and many others in our school district, prepare for the state-administered exams, NJ ASK. As a reward for their great work, this staff developer (not her regular teacher) promised the [...]
