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PR Blogs

Award #WINNING

by Brittany Bevacqua on May 27, 2011

Last night, our team had the pleasure of attending the always (PR) star-studded 2011 Big Apple Awards, hosted by PRSA New York. Aside from showing support for our very own Sandra Fathi, who delivered the President’s remarks and graciously gave out awards for deserving campaigns, we were also contenders for a few honors ourselves! The Big [...]

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New York Intern Project Winner Pat Gotham Talks Contest

by Pat Gotham on May 18, 2011

New York Intern Project winner Pat Gotham discusses the contest, including the experience and the thrill of winning. See you in New York City! “So, Pat, what are your plans after you graduate?” “I’m moving to New York City to intern at a PR agency.” “What!? You got the internship?! That’s so awesome! I voted [...]

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The Business Insider Tell Us What They Want

by Julia Gaynor on May 12, 2011

The Business Insider decided to throw us PR folks a bone today and tell us exactly what they want and don’t in a pitch. Really, their requests are pretty simple…there are only two of them. #1. Have an actual story….about topics they cover, not just about your client #2. Send a quote…they don’t have the [...]

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5 Things that Brands Can Learn from the Royal Wedding

by Kaylen McNamara on April 29, 2011

Given my obsession with the royal wedding this week (well if I’m being honest, the past three months), it only made sense for me to find a way to actually learn from the event that has taken over every news medium across the world. As I sit here and consistently refresh the homepages of several [...]

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Tooting Our Own Horn

by Brittany Bevacqua on March 24, 2011

With March quickly coming to an end, I thought it would be a good time to give my fellow Affect-ers a shout out for a job well done. 2011 has been extremely busy thus far, and I’m constantly impressed at how we always tackle media relations head-on and are able to move the needle for [...]

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5 Facebook Fan Page Changes You Should Use

by Ryan Derousseau on March 18, 2011

A little over a month ago, Facebook announced that it would be switching up its Facebook fan pages, offering a new layout and extra capabilities for administrators. While not all of the fan pages appear to be using this new format, soon every administrator will. But fret not; this is a great thing for those [...]

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How to Convince the CEO Your Company Needs PR

by Sandra Fathi on February 23, 2011

As a public relations agency, we are often approached by smart marketers on the hunt for a public relations firm. Typically, we have a wonderful first meeting; exchange information about our business and experience, learn about the prospect’s challenges, understand their business objectives and get to know each other’s work style and personality. We usually [...]

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Social Media Week 2011: Social Media Monitoring + Facebook + Quora

by admin on February 14, 2011

It’s new but many of the basics are the same. Johnson King explains the latest popular social media tool, Quora, and how best to manage it. The Social Media Week session Social Media Monitoring + Facebook + Quora showed that there’s still limited understanding of the new kid on the social media block. Quora has [...]

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Social Media Week: Protecting Reputation in a Digital World

by admin on February 8, 2011

Our next post on Social Media Week comes from Johnson King account director Laura Mead. How does your company handle PR crisis in a social world? Johnson King kicked off Social Media Week in London today, attending a session on how to protect reputation in a digital world.  Though much of what the session addressed [...]

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LANDLINE TV AND AFFECT STRATEGIES TEAM UP

by Kaylen McNamara on January 13, 2011

Earlier this week, we made an exciting announcement about our partnership with video New York-based production company Landline TV! Landline specializes in viral comedy and in recent years has quickly become a top source for humor on the web. The company has released hundreds of shorts both independently and for partners such as College Humor, [...]

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