There have been so many of these gaffes in Twitter’s short history that I am still surprised that organizations, or entire countries, are willing to allow a few individuals to permanently damage their reputation and image in the name of ‘democracy’ on social media. VisitSweden, a communications company that promotes the “brand of Sweden, Swedish destinations and experiences,” developed the idea behind Curators of Sweden to enable the official @Sweden twitter handle to be handed over to the people Read more [...]
This week our team earned some great honors at the PR News Awards Luncheon held in Washington, D.C. Affect was named a Top Place to Work in PR for 2011, and our very own Sandra Fathi was a finalist for Public Relations Professional of the Year for agencies in the PR People Awards. PR executives judge the PR News Awards, so we are thrilled to be recognized by our peers as a top place to work in the industry. I enjoy coming into work each and every day because of the team and overall atmosphere Read more [...]
When we sat down to watch President Obama last night in his speech on the American Jobs Act, my husband and I knew that we had different views on his politics, but we both agree that he is an outstanding orator. President Obama is undoubtedly one of the best speakers that has graced the White House in decades. Regardless of your views on the content of his speech, there is no doubt that he captures the attention of his audience, that he is a dynamic and charismatic speaker and that he knows how to Read more [...]
An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready for a long-term commitment Provide value, not noise Aim for quality, not quantity Share & play nice in the social media sandbox Bring online Read more [...]
If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you 
Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSAView more presentations from Sandra Fathi. Blog Hosting: www.wordpress.com Blog & SM Monitoring: www.radian6.com www.yahoopipes.com www.tns.com www.dna13.com Communities: groups.google.com groups.yahoo.com www.ning.com Photo Read more [...]
Last night I presented a workshop for PRSA NY entitled Twitter 101 for Public Relations & Marketing Professionals. We had a great turnout with 90 attendees and an incredible view thanks to our hosts, Bloomberg. We wanted to share the slides as well as the links to sites that we discussed during our session. Although the presentation is not completely self-explanatory, it will give you a general feel for what we discussed. Twitter 101 Workshop for Public Relations and Marketing ProfessionalsView Read more [...]
Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards. Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR. We had an amazing time at The Rainbow Room (which, sadly, may still be closing) at the top of Rockefeller Center, drinking bellinis and rubbing elbows with the other winners. We also had our own Affect-style Read more [...]
Yesterday we had more than 100 people attend a ‘Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop’ produced by PRSA-NY and hosted by MS&L. I led the first part of the program that was a Twitter 101 tutorial of sorts and was joined by panelists David Binkowski, senior vice president, Word-of-Mouth Marketing at MS&L Digital, and Thomas Barritt, partner and associate director of the Global Food & Nutrition Practice at Ketchum. We covered Twitter basics from creating Read more [...]
I am working on my presentation for a Vocus webinar later this afternoon, entitled ‘Maximizing the Value of Your News: From Twitter to Google’ with my co-presenter Jenni Bowring-McDonough from Free Spirit Publishing. As with all presentations of this kind, there is never enough time to review all of the material or share as much information as you would like. So, I thought I’d write a quick blog post and share some of the articles and information that I’ve come across in the last few months that Read more [...]
Doug Simon caught up with Sandra at last week’s Business Development Institute Real-Time Communications Conference. The interview is now posted on the DS Simon Vlog. Sandra moderated a roundtable conversation on micro-messaging tools Twitter and Yammer. In the interview, she explains the difference between the two technologies and offers tips on how to get your feet wet using them. Updated 10:58am: Screenshot replaced with embedded video. Enjoy! Read more [...]
