Posts tagged as:

Sandra Fathi

Build Your Brand the Social Way

by Sandra Fathi on December 21, 2009

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:

Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]

{ 0 comments }

Slides from Digital Immersion Workshop 6/25 for PRSA-NY

by Sandra Fathi on June 26, 2009

If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you Feel free to share your feedback in the comments.

Digital Immersion Workshop for PRSA
View more presentations from Sandra Fathi.

Blog [...]

{ 0 comments }

Twitter 101 Workshop for PR & Marketing – Slides & Links

by Sandra Fathi on June 2, 2009

Last night I presented a workshop for PRSA NY entitled Twitter 101 for Public Relations & Marketing Professionals. We had a great turnout with 90 attendees and an incredible view thanks to our hosts, Bloomberg. We wanted to share the slides as well as the links to sites that we discussed during our session. Although [...]

{ 0 comments }

PRSA-NY Honors Sandra with Big Apple President’s Award

by Leslie Campisi on May 22, 2009

Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards.
Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR.
We had an amazing time at The Rainbow Room (which, [...]

{ 10 comments }

To Tweet is Sweet: Content from Yesterday’s Twitter Immersion Course with PRSA-NY

by Sandra Fathi on February 26, 2009

Yesterday we had more than 100 people attend a ‘Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop’ produced by PRSA-NY and hosted by MS&L.  I led the first part of the program that was a Twitter 101 tutorial of sorts and was joined by panelists David Binkowski, senior vice president, Word-of-Mouth Marketing at MS&L [...]

{ 0 comments }

Maximizing the Value of Your News: From Twitter to Google

by Sandra Fathi on February 24, 2009

I am working on my presentation for a Vocus webinar later this afternoon, entitled ‘Maximizing the Value of Your News: From Twitter to Google‘ with my co-presenter Jenni Bowring-McDonough from Free Spirit Publishing. As with all presentations of this kind, there is never enough time to review all of the material or share as much [...]

{ 5 comments }

Interview with Doug Simon at the BDI Real-Time Communications Conference

by Leslie Campisi on January 19, 2009

Doug Simon caught up with Sandra at last week’s Business Development Institute Real-Time Communications Conference. The interview is now posted on the DS Simon Vlog.

Sandra moderated a roundtable conversation on micro-messaging tools Twitter and Yammer. In the interview, she explains the difference between the two technologies and offers tips on how to get your [...]

{ 1 comment }

Best PR & Marketing Books: Reviews from Real Professionals (The Affect Team)

by Sandra Fathi on August 13, 2008

Why Is Affect Strategies Doing Book Reviews? The Affect Strategies team has read and reviewed several books as a result of our continued dedication to staying abreast of the changing PR landscape. As practitioners in an industry that is constantly evolving and morphing into different mediums, our team prides itself on staying ahead of [...]

{ 3 comments }