Leading #LikeAGirl

I had the honor of being named one of PR News’s Top Women in PR. Today, I am getting ready for an awards luncheon that will bring some of the most talented and generous women in PR together in one room. I have always felt that there is something unique and incredibly valuable about the qualities of female leadership.

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10 Takeaways from the PRSA International Conference 2013

I recently attended the PRSA International Conference in Philadelphia. I have been going to this event for a number of years and without fail, it always inspires me. I enjoy meeting public relations professionals who are just starting out their careers to leaders of some of the world’s most prominent brands and agencies. Here are… Continue reading

Affect President Explains the Executive Apology in PR News

Here’s a brief excerpt from Sandra Fathi‘s article in PR News… Whether they run a company of five or 500, what keeps most CEOs up at night is fear that a problem will become a crisis or already is. It doesn’t matter if the issue of the day is a single error or a national… Continue reading

Affect’s Sandra Fathi Discusses PR Measurement Mistakes with Mark Ragan

All PR professionals struggle with one question: how do you measure the impact of PR? PR can be a revenue center for any company if you develop PR programs with business goals in mind and know how to measure the ROI. Sandra Fathi, president and founder of Affect, talks with Mark Ragan of Ragan.com and… Continue reading

@Sweden Lets Its Citizens Take Over and Bring Down Reputation of the Entire Country

There have been so many of these gaffes in Twitter’s short history that I am still surprised that organizations, or entire countries, are willing to allow a few individuals to permanently damage their reputation and image in the name of ‘democracy’ on social media. VisitSweden, a communications company that promotes the “brand of Sweden, Swedish… Continue reading

Honors for Affect!

This week our team earned some great honors at the PR News Awards Luncheon held in Washington, D.C. Affect was named a Top Place to Work in PR for 2011, and our very own Sandra Fathi was a finalist for Public Relations Professional of the Year for agencies in the PR People Awards. PR executives… Continue reading

What President Obama Can Teach Us About PR, Public Speaking & Media Training

When we sat down to watch President Obama last night in his speech on the American Jobs Act, my husband and I knew that we had different views on his politics, but we both agree that he is an outstanding orator. President Obama is undoubtedly one of the best speakers that has graced the White… Continue reading

Build Your Brand the Social Way

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready… Continue reading

Slides from Digital Immersion Workshop 6/25 for PRSA-NY

If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you 😉 Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSA View more presentations from Sandra… Continue reading

Twitter 101 Workshop for PR & Marketing – Slides & Links

Last night I presented a workshop for PRSA NY entitled Twitter 101 for Public Relations & Marketing Professionals. We had a great turnout with 90 attendees and an incredible view thanks to our hosts, Bloomberg. We wanted to share the slides as well as the links to sites that we discussed during our session. Although… Continue reading