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Sandra Fathi

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I recently attended the PRSA International Conference in Philadelphia. I have been going to this event for a number of years and without fail, it always inspires me. I enjoy meeting public relations professionals who are just starting out their careers to leaders of some of the world’s most prominent brands and agencies. Here are just a few of the things that inspired me at the conference. Hopefully, I’ll see you there next year! 10 Takeaways from PRSA International Conference 2013 #PRSAICON Read more [...]

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Here’s a brief excerpt from Sandra Fathi’s article in PR News… Whether they run a company of five or 500, what keeps most CEOs up at night is fear that a problem will become a crisis or already is. It doesn’t matter if the issue of the day is a single error or a national one, to mitigate a full-blown crisis, corporate executives must have a well thought out communications plan, and part of that plan should focus on how to react when a mistake occurs. Even the most seasoned executive can rely Read more [...]

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All PR professionals struggle with one question: how do you measure the impact of PR? PR can be a revenue center for any company if you develop PR programs with business goals in mind and know how to measure the ROI. Sandra Fathi, president and founder of Affect, talks with Mark Ragan of Ragan.com and PR Daily.com on how to avoid the following measurement mistakes: Not measuring your efforts at all.  Measuring the wrong interactions. Not building KPI’s into the program. In today’s Read more [...]

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There have been so many of these gaffes in Twitter’s short history that I am still surprised that organizations, or entire countries, are willing to allow a few individuals to permanently damage their reputation and image in the name of ‘democracy’ on social media. VisitSweden, a communications company that promotes the “brand of Sweden, Swedish destinations and experiences,” developed the idea behind Curators of Sweden to enable the official @Sweden twitter handle to be handed over to the people Read more [...]

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Honors for Affect!

by Pat Gotham on December 2, 2011

This week our team earned some great honors at the PR News Awards Luncheon held in Washington, D.C. Affect was named a Top Place to Work in PR for 2011, and our very own Sandra Fathi was a finalist for Public Relations Professional of the Year for agencies in the PR People Awards. PR executives judge the PR News Awards, so we are thrilled to be recognized by our peers as a top place to work in the industry. I enjoy coming into work each and every day because of the team and overall atmosphere Read more [...]

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When we sat down to watch President Obama last night in his speech on the American Jobs Act, my husband and I knew that we had different views on his politics, but we both agree that he is an outstanding orator. President Obama is undoubtedly one of the best speakers that has graced the White House in decades. Regardless of your views on the content of his speech, there is no doubt that he captures the attention of his audience, that he is a dynamic and charismatic speaker and that he knows how to Read more [...]

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An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready for a long-term commitment Provide value, not noise Aim for quality, not quantity Share & play nice in the social media sandbox Bring online Read more [...]

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If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you ;) Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSAView more presentations from Sandra Fathi. Blog Hosting: www.wordpress.com Blog & SM Monitoring: www.radian6.com www.yahoopipes.com www.tns.com www.dna13.com Communities: groups.google.com groups.yahoo.com www.ning.com Photo Read more [...]

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Last night I presented a workshop for PRSA NY entitled Twitter 101 for Public Relations & Marketing Professionals. We had a great turnout with 90 attendees and an incredible view thanks to our hosts, Bloomberg. We wanted to share the slides as well as the links to sites that we discussed during our session. Although the presentation is not completely self-explanatory, it will give you a general feel for what we discussed. Twitter 101 Workshop for Public Relations and Marketing ProfessionalsView Read more [...]

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Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards. Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR. We had an amazing time at The Rainbow Room (which, sadly, may still be closing) at the top of Rockefeller Center, drinking bellinis and rubbing elbows with the other winners. We also had our own Affect-style Read more [...]

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