Egregious Breach of PR ethics

It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of… Continue reading

Our Big Night at the PRSA-NY Big Apple Awards!

It’s been an exciting week for Affect Strategies!  On Thursday our team attended the PRSA-NY Big Apple Awards at the Hudson Theatre.  The Big Apple Awards recognizes public relations professionals and campaigns in the tri-state area.  We had a great time at the awards and enjoyed hanging out as a team after business hours.  It… Continue reading

Hit of the Week: Proclivity Systems in Fast Company

When a long-lead story in a monthly publication finally drops, it feels a little bit like Christmas. Barneys and Friend, featuring Proclivity Systems’ founder, inventor and CEO, Sheldon Gilbert Fast Company, May 2008 issue Congratulations, Proclivity team! Sheldon — you look fierce!

Hit of the Week: IntraOp in the Silicon Valley / San Jose Business Journal

In an effort to make sure that great PR never goes unnoticed, I’d like to inaugurate a new feature on the Tech Affect blog: Hit of the Week! Today’s Hit of the Week comes from Affect Strategies Account Executive Regina Nisita. Regina recently secured interviews for client IntraOp Medical‘s chief scientist and CEO in the… Continue reading

Volunteering at Iris House

For the second year in a row, a group of Affect employees volunteered at Iris House, a community center that provides services for women, men and their families who are infected and affected by the HIV/AIDS virus. We helped to prep and serve food for a holiday luncheon and distribute gifts to members of the… Continue reading

Leveraging All of Your Assets

For start-up companies, it’s often difficult to get the attention of mainstream media. If you don’t yet have a track record or marquee clients, it’s hard to convince the media that you are worth paying attention to. It’s always good practice to examine all the ‘news assets’ that your company has – the product, the… Continue reading

The Early Bird Gets the Wall Street Journal

Sometimes in PR, it’s the early bird that gets the hit and in this case, the Wall Street Journal. On Monday, a ProfNet query came into our office and we immediately flagged it as a possible fit for one of our clients. (ProfNet is a service that allows journalists to send out requests for sources… Continue reading

Blogging on Blogging

Today’s Wall Street Journal has an article entitled Caught in a Web of Comment. The article discusses the power given to citizen-commentators through the world of blogs and social-network sites. It also introduces the new book by Paul Gillin, The New Influencers: A Marketer’s Guide to the New Social Media. In addition to the guidelines… Continue reading

T3 PR Wrap-Up

Thanks to everyone who turned out for yesterday’s T3 PR conference! A few conference speakers and attendees have already blogged about their experiences: Tony Sapienza, Topaz Partners co-founder and principal and Blogs, Vlogs & iPods panelist David Parmet, CEO, Marketing Begins At Home and Blogs, Vlogs & iPods panelist Tonja Deegan, Airfoil PR, conference attendee… Continue reading

Sandra Fathi on Tech Talk with Craig Peterson

Affect Strategies president and Tech Affect blogger Sandra Fathi recently appeared on Tech Talk with Craig Peterson. The interview is now available as a podcast: Sandra Fathi on Tech Talk (May 30, 2007) Among the topics covered was this recent news story about a provocative MySpace photo that prevented an undergrad from receiving her education… Continue reading