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Self-Promotion

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It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of California on the site. Coghlan has an agreement between Central Basin’s public affairs office which promises promotional stories “written in the Read more [...]

It’s been an exciting week for Affect Strategies!  On Thursday our team attended the PRSA-NY Big Apple Awards at the Hudson Theatre.  The Big Apple Awards recognizes public relations professionals and campaigns in the tri-state area.  We had a great time at the awards and enjoyed hanging out as a team after business hours.  It was also extremely inspiring to celebrate the industry with other hard-working PR practitioners. Now for the big news – I’m excited to say that Affect won a Big Apple Read more [...]

When a long-lead story in a monthly publication finally drops, it feels a little bit like Christmas. Barneys and Friend, featuring Proclivity Systems’ founder, inventor and CEO, Sheldon Gilbert Fast Company, May 2008 issue Congratulations, Proclivity team! Sheldon — you look fierce! Read more [...]

In an effort to make sure that great PR never goes unnoticed, I’d like to inaugurate a new feature on the Tech Affect blog: Hit of the Week! Today’s Hit of the Week comes from Affect Strategies Account Executive Regina Nisita. Regina recently secured interviews for client IntraOp Medical’s chief scientist and CEO in the Silicon Valley / San Jose Business Journal. The article, Operating Room a Competitive Space for Radiation Therapy, ran in today’s issue, alongside a photo of IntraOp’s vice president Read more [...]

Volunteering at Iris House

by Affect Team on December 21, 2007

For the second year in a row, a group of Affect employees volunteered at Iris House, a community center that provides services for women, men and their families who are infected and affected by the HIV/AIDS virus. We helped to prep and serve food for a holiday luncheon and distribute gifts to members of the Iris House community. The people were amazing, and the macaroni and cheese wasn’t bad, either : ) If you are interested in learning more about volunteer opportunities at Iris House, Read more [...]

For start-up companies, it’s often difficult to get the attention of mainstream media. If you don’t yet have a track record or marquee clients, it’s hard to convince the media that you are worth paying attention to. It’s always good practice to examine all the ‘news assets’ that your company has – the product, the people, the environment, the partners, the customers etc.  It could be a CEO’s quirky hobby that gets him included in a New York Times article, an office that was converted from an old Read more [...]

Sometimes in PR, it’s the early bird that gets the hit and in this case, the Wall Street Journal. On Monday, a ProfNet query came into our office and we immediately flagged it as a possible fit for one of our clients. (ProfNet is a service that allows journalists to send out requests for sources or experts for stories that they are working on.) The request was for suggestions for the ‘Quick Fix’ column in WSJ and the writer was looking for story ideas related to ‘inexpensive solutions to common problems.’ Our Read more [...]

Blogging on Blogging

by Sandra Fathi on July 11, 2007

Today’s Wall Street Journal has an article entitled Caught in a Web of Comment. The article discusses the power given to citizen-commentators through the world of blogs and social-network sites. It also introduces the new book by Paul Gillin, The New Influencers: A Marketer’s Guide to the New Social Media. In addition to the guidelines that are excerpted from Gillian’s book on how marketers need to treat bloggers, there is a more existential question posed – When should firms wade into the blogosphere Read more [...]

T3 PR Wrap-Up

by Affect Team on June 20, 2007

Thanks to everyone who turned out for yesterday’s T3 PR conference! A few conference speakers and attendees have already blogged about their experiences: Tony Sapienza, Topaz Partners co-founder and principal and Blogs, Vlogs & iPods panelist David Parmet, CEO, Marketing Begins At Home and Blogs, Vlogs & iPods panelist Tonja Deegan, Airfoil PR, conference attendee Chip Griffin, CEO, CustomScoop and Blogs, Vlogs & iPods panelist Simon Heseltine, Director of Search, RedBoots Read more [...]

Affect Strategies president and Tech Affect blogger Sandra Fathi recently appeared on Tech Talk with Craig Peterson. The interview is now available as a podcast: Sandra Fathi on Tech Talk (May 30, 2007) Among the topics covered was this recent news story about a provocative MySpace photo that prevented an undergrad from receiving her education degree. The interview is about 16 minutes long. Have a listen, and let us know what you think! Read more [...]