Posts tagged as:

social media measurement

3 Questions to Ask – and Answer – for Measurable Social Media

by admin on November 2, 2011

Everyone wants to know exactly how to measure social media results. There are a number of ways, but here we have asked Shonali Burke, who specializes in this exact conversation, to explain what companies should be discussing when they’re talking social media measurement. When it comes to talking about the efficacy of investing resources in [...]

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Figuring out Facebook’s ‘Post Quality’ Rating – Simple Ways to Measure Fan Page Success

by Kate Ryan on June 1, 2010

Today’s blog post is brought to you by Kate Lee, an account exec here at Affect.  Kate works on both public relations and social media accounts for our clients – and has become quite a pro at measuring engagement and success on social media campaigns. If you’re a page administrator for a business’ Facebook Fan [...]

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How Will We Measure It? Social Media vs. Advertising

by Katie Safrey on March 30, 2010

Measurement. ROI. Impressions. These are words that normally sound like sweet sweet melodies to a marketer’s ears. However, when we’re using them in the context of social media – that sweet melody can quickly mutate into the sound created by a bad American Idol audition. Sure, implementing social media is one thing, but how are [...]

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Simple Social Media Measurement Matrix – Ready to Measure

by Sandra Fathi on December 28, 2009

If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is [...]

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