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Social Media Week

Social Media Week: Navigating Social Media & New Technology in the Healthcare and Pharmaceutical Industries

by admin on February 11, 2010

At long last, we have reached our final Social Media Week 2010 post. This one comes from Affect Strategies Assistant Account Executive, Antoniette Pemberton, who has already put some of the healthcare social networking sites mentioned in her post to use.
Social media is continuously changing the way we receive information and interact with each other. [...]

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Social Media Week: The Road from Listening to Activation

by Kaylen McNamara on February 5, 2010

Throughout Social Media Week, it has become increasingly obvious that companies understand what social media is and how it works. However, are these companies really listening to what is being said about their brand? Yesterday morning, I attended a panel discussion on The Road from Listening to Activation, which discussed how mining and analyzing conversations [...]

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Social Media Week: The Advancement of Twitter

by Katie Safrey on February 4, 2010

What have you learned so far during Social Media Week? Our next social media-themed blog post comes from Jonathan Mathias, senior account executive at Johnson King. Johnson King, our partner, is a European technology PR agency headquartered in London.

The Advancement of Twitter
By Jonathan Mathias
Since signing up to Twitter two [...]

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Social Media Week: What do the Wall Street Journal, Dow Jones and MarketWatch have in common? Social media.

by Julia Gaynor on February 4, 2010

Earlier this week I had the privilege of attending the Publicity Club of New York’s “The Wall Street Journal, Et. Al.” Social Media Week panel discussion. As I sat down to eat my dry chicken breast and salad, I noticed that I was one the younger people in the room. I couldn’t help but think [...]

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Social Media Week: The ROI Question – What Do We Actually Want from Social Media?

by Katie Safrey on February 3, 2010

How are you celebrating  Social Media Week? We are bringing you fresh social media week-themed posts all week from our partner, Johnson King, a European technology PR agency headquartered in London.
Today’s installment is a collaboration between Johnson King’s Tom Kirkham, account manager, and Jonathan Mathias, senior account executive. Keep an eye out [...]

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Social Media Week: How Does Your Agency Handle Social Media?

by Chrissy Carney on February 3, 2010

Do you manage social media programs for your clients? What’s your strategy? On Monday night, I attended the #SMPR event in NYC where I was able to hear from a panel of local PR practitioners (moderated by Affect’s own Leslie Campisi) who are responsible for managing their agency’s social media efforts. Read about my [...]

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Social Media Week: Social Media and the Disaster in Haiti

by Katie Safrey on February 2, 2010

Can Twitter save lives? Danielle Modzelewski, assistant account executive at Affect, offers an interesting perspective on the usefulness of Twitter after attending last night’s Social Media Week event titled “Social Media and the Disaster in Haiti.” Read the full post on
the Johnson King blog!

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Social Media Week 2010: NYC, Meet London

by Leslie Campisi on February 1, 2010

Wish you were celebrating Social Media Week in London? Me too. We’re bridging the divide by bringing you fresh social media week-themed posts from our partner, Johnson King, a European technology PR agency headquartered in London. We plan to include coverage of Social Media Week events in London and other relevant thoughts.
Today’s installment [...]

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