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Social Media

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It’s common knowledge that in order to succeed in today’s business environment, a social media presence is a must. Once upon a time, this just meant having a company Facebook page and Twitter profile. But now, with an ever-expanding array of social platforms, how do you identify which ones will benefit your business objectives? Though it’s easy to be overwhelmed by the number of choices, it’s important to remember that when it comes to social, sometimes less is more. When you’re beginning Read more [...]

Whether it’s writing a Facebook status after the series finale of Breaking Bad, tweeting at JetBlue to win a free trip, or posting a picture of Sunday’s brunch on Instagram, we all update our social media channels on a real-time basis. As a PR and social media professional, when a client asks you to live-tweet from an event there are several things to keep in mind. Most importantly, you need to make sure that what you’re saying aligns with their business objectives. Remember that you represent Read more [...]

In order to build an effective social media program, it is imperative that you do your research first. Social media audits play a critical role in developing strategy as well as assessing the performance of your organization’s use of social media. Before launching into an audit, it’s important to establish a set of questions you are trying to answer. These may include: What is the public saying about my company? How are we using our social channels? How effective are our ideas and content? How Read more [...]

When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle, you need a solid response plan in place well in advance in order for your organization to react immediately – if you begin developing a response plan once you’re in the midst of a crisis, Read more [...]

The power of social media is, in part, the ability to capture and share information in real-time. For many brands this means using real-time marketing (RTM) tactics – on-the-fly participation in the events, topics, and ideas trending among target audiences online at a given moment– to make an impact and produce immediate results. The catch? It’s only effective if the content is contextually relevant, creative and timely. Some campaigns, like the Oreo dunk in the dark tweet, have shown that RTM Read more [...]

On Wednesday, the Pew Research Center released their much-anticipated annual state of the media report. While commentators have been quick to offer their analysis of what the report means for journalists and the news industry, here at Tech Affect, we’re breaking down what the report means for PR professionals. Keeping pace with changes in the news industry is critical to providing strategic communications counsel. An intimate understanding of the latest media tools and trends allows Read more [...]

When it comes to making purchases, B2B IT decision makers are turning more and more towards social media for assistance. According to a new IDC report, 86 percent of IT buyers are using social networks and content in their purchase decision process. Primarily, this group is using social media in the general education stage of purchasing, followed by the development a business use case. A surprising finding from the report was that Facebook is the preferred channel to discover information. However, Read more [...]

There are a ton of social media platforms out there with new platforms constantly being introduced. We all know the gratification that comes from finding a social media measurement, tracking, analytics, or aggregator tool that makes it easier to grow and know how you’re performing. Especially after the shut down of Google Reader, solid social media tools have become invaluable for PR and marketing professionals. That’s why when I came across this article from Inc outlining eight of the best Read more [...]

Recently, JPMorgan Chase (@jpmorgan) had to shut down a Twitter chat using the ill-fated hashtag #AskJPM. No, not because no one asked good questions (or the radio silence that most PR people fear), but instead, because the questions asked of James B. Lee Jr., vice chairman and top deal maker, were hostile, offensive and inciting a full-on brand attack. Articles in the NYTimes, Huffington Post, and others document some of the antics, but I’d like to focus on how this could have been prevented, anticipated, Read more [...]

Grow Your Social Media Impact

by Lulu Li on October 9, 2013

Social media is well past its infancy but it is still easy to get overwhelmed with the amount of options available. From blogs to social networking sites, podcasts to multimedia, the possibilities are endless. In order to optimize the results of social media efforts for your company, it is important to send the right messages, to the right audience, through the right channel. This can be challenging and requires continuous upkeep. As a social media and PR agency, Affect has helped develop and Read more [...]