Are You Ready to Hire a PR Agency?

When thinking about how to get the word out about your company or moving ahead of the competition, a PR agency could be the perfect partner to help you achieve your goals. Melissa Baratta, Senior Vice President at Affect, shares key considerations to review when deciding if your company is ready.

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Introduction to Medium’s Self Publishing Platform

With over 13 Million monthly unique visitors, Medium is a budding platform that many companies are looking into. If your company is interested in creating a channel on this self publishing platform, here are key tips for success from Katie Creaser, Vice President at Affect.

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How to Reinvigorate Your Company’s LinkedIn Strategy

LinkedIn, when properly executed and engaged with, can be a key platform for a communications program. If you are putting effort into LinkedIn but not seeing the intended results, here are a few tips from Melissa Baratta, Senior Vice President at Affect, to consider.

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8 Tips for Creative Media Relations

While product announcements often gain media coverage, it’s important to also think creatively to further the reach of any communications program. Brittany Bevacqua, Senior Director of Affect, shares eight tips to creative media relations.

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Why You Should Pay to Promote Your Content

In today’s media environment, good content doesn’t necessarily make it to the top on its own merit – often times, it takes a bit of promotion to give it the lift it needs. With some financial backing, the content your company produces can go a long way. In this video, Sandra Fathi, President at Affect, shares key factors to achieving success with promoted content, including how to get it in front of the right audience at the right time.

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A Crisis Strikes: Now What?

Crisis planning is a critical part of any company’s communications strategy. Melissa Baratta, Senior Vice President at Affect, shares key tips to successfully face and overcome a crisis.

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How to Navigate a Tradeshow

While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.

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FTC Advertising Guidelines: New Guidance on the Purchase and Sale of Fake “Likes”

Last week, the FTC offered clarification on its Guides Concerning the Use of Endorsements and Testimonials in Advertising through an updated set of FAQs that explain the effect of the changes on marketing channels and techniques here on out.

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How to Work With Industry Analysts

Being included and having the right positioning in analyst reports can set the stage for how you are compared to competitors. Sandra Fathi, President at Affect, shares trade secrets on how to collaborate with key industry analysts.

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Tips to Evaluate and Incorporate Social Media Tools

With social media tools being introduced at an alarming new rate, it is easy to get caught up and want to implement every one in order to stay current. In this video, Katie Creaser, Vice President at Affect, shares key tips to consider before diving in.

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