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by Kaylen McNamara on July 29, 2010
Following the popularity of our Social Media Six-Pack earlier this year, the Affect team is excited to officially release the Social Media Successes Series- a compilation of top tip sheets on best practices and effective strategies for businesses engaging in social media. Each of these tip sheets focuses on a different social media platform or [...]
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by Kaylen McNamara on July 13, 2010
For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries. [...]
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by Kaylen McNamara on June 29, 2010
This afternoon I listened in on an excellent HubSpot webinar called The Science of Facebook Marketing which was presented by ‘social media scientist’ Dan Zarella. Dan’s presentation took a deep dive into how brands can effectively use Facebook to communicate with their target audience and what elements must be considered when using the platform. Here [...]
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by Katie Safrey on June 18, 2010
In the past few years, social media has become so important to the public relations and marketing industry. Rightfully so, it’s an amazing way to spread the word about your company and speak directly to the people that have a need for your products and services. When I first started working [...]
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by Chrissy Carney on May 17, 2010
An internship in any industry is vital to getting a foot in the door and a leg up on your competition with respect to obtaining a job. It helps determine if this field is the right one for the student or job-seeker, as well as provide the necessary introductory training for the intern to learn [...]
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by Julia Gaynor on May 7, 2010
Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream:
The B-to-B Advantage” . The panel was comprised of:
Ben Edwards, VP, Digital Strategy & Development, IBM
Noah Elkin, Senior Analyst, eMarketer
James Gross, Vice President, Federated Media
Marc-Henri Magdelenat, Director, Microsoft Mobile Media
All of the panelists [...]
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by Leslie Campisi on April 27, 2010
Every so often, you meet someone in your professional life whose wisdom you are eager to have rub off on you. I can’t remember exactly how I made the acquaintance of Jay Gronlund, CEO of consulting firm Pathfinder Group, but we seem to have interesting conversations every time we connect. While Jay often picks my [...]
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by Katie Safrey on March 30, 2010
Measurement. ROI. Impressions. These are words that normally sound like sweet sweet melodies to a marketer’s ears. However, when we’re using them in the context of social media – that sweet melody can quickly mutate into the sound created by a bad American Idol audition. Sure, implementing social media is [...]
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by admin on March 26, 2010
It’s always reassuring to attend a great networking event. As prospective members of WOMMA, my colleague Kaylen and I (Danielle) attended our first WOMMA Wine Wednesday, which was hosted by Converseon. Leaving with business cards, new insights about social listening and bellies full of delicious cheese, we deem it a great event all around.
Although there [...]
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by Kaylen McNamara on March 5, 2010
This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30 [...]
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