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Social Media

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When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle, you need a solid response plan in place well in advance in order for your organization to react immediately – if you begin developing a response plan once you’re in the midst of a crisis, Read more [...]

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The power of social media is, in part, the ability to capture and share information in real-time. For many brands this means using real-time marketing (RTM) tactics – on-the-fly participation in the events, topics, and ideas trending among target audiences online at a given moment– to make an impact and produce immediate results. The catch? It’s only effective if the content is contextually relevant, creative and timely. Some campaigns, like the Oreo dunk in the dark tweet, have shown that RTM Read more [...]

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On Wednesday, the Pew Research Center released their much-anticipated annual state of the media report. While commentators have been quick to offer their analysis of what the report means for journalists and the news industry, here at Tech Affect, we’re breaking down what the report means for PR professionals. Keeping pace with changes in the news industry is critical to providing strategic communications counsel. An intimate understanding of the latest media tools and trends allows Read more [...]

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When it comes to making purchases, B2B IT decision makers are turning more and more towards social media for assistance. According to a new IDC report, 86 percent of IT buyers are using social networks and content in their purchase decision process. Primarily, this group is using social media in the general education stage of purchasing, followed by the development a business use case. A surprising finding from the report was that Facebook is the preferred channel to discover information. However, Read more [...]

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There are a ton of social media platforms out there with new platforms constantly being introduced. We all know the gratification that comes from finding a social media measurement, tracking, analytics, or aggregator tool that makes it easier to grow and know how you’re performing. Especially after the shut down of Google Reader, solid social media tools have become invaluable for PR and marketing professionals. That’s why when I came across this article from Inc outlining eight of the best Read more [...]

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Recently, JPMorgan Chase (@jpmorgan) had to shut down a Twitter chat using the ill-fated hashtag #AskJPM. No, not because no one asked good questions (or the radio silence that most PR people fear), but instead, because the questions asked of James B. Lee Jr., vice chairman and top deal maker, were hostile, offensive and inciting a full-on brand attack. Articles in the NYTimes, Huffington Post, and others document some of the antics, but I’d like to focus on how this could have been prevented, anticipated, Read more [...]

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Grow Your Social Media Impact

by Lulu Li on October 9, 2013

Social media is well past its infancy but it is still easy to get overwhelmed with the amount of options available. From blogs to social networking sites, podcasts to multimedia, the possibilities are endless. In order to optimize the results of social media efforts for your company, it is important to send the right messages, to the right audience, through the right channel. This can be challenging and requires continuous upkeep. As a social media and PR agency, Affect has helped develop and Read more [...]

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It goes without saying that there are a multitude of platforms that companies have the option of leveraging to expand their social reach. Nowadays, Twitter, Facebook and LinkedIn are so customary that marketers need to think outside the box when strategizing on which social tools they can use to get their message out. Pinterest, in particular, provides an opportunity to engage current and potential customers in a manner that is completely unique from its more populated brethren. Make no mistake, Read more [...]

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Every morning when I come into work, I look forward to logging on to see if we received any new entries for the The New York Job Project. The creativity, drive, and energy of this year’s contestants have been inspiring! I truly can’t wait to see who ends up taking the top six spots, the top three and eventually, who I will get to work with as a fellow employee. It’s anyone’s game at this point – all of the contestants are more than capable of winning this competition! Voting closes on Read more [...]

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            Let me let you in on a little secret. I love making New Years resolutions, but I’m terrible at keeping them. All it takes is a few weeks before I slowly return to the comfort of my old habits. But this year will be different. I’m setting smaller, but still equally as important goals that I can actually reach. For my work-related resolutions, I’m vowing to ditch some of the bad habits I’ve accumulated over the years. And as Read more [...]

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