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by admin on November 2, 2011
Everyone wants to know exactly how to measure social media results. There are a number of ways, but here we have asked Shonali Burke, who specializes in this exact conversation, to explain what companies should be discussing when they’re talking social media measurement. When it comes to talking about the efficacy of investing resources in [...]
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by Ryan Derousseau on October 18, 2011
It’s that time again for the Fall Classic, as the Texas Rangers and St. Louis Cardinals match up to take home the pennant. As a native of Dallas, I’ll be cheering for my Rangers, but MLB deserves a massive applause for its use of social media this year. That’s because the MLB hit a social [...]
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by Ryan Derousseau on September 21, 2011
Since the creation of social networks, advertisers have wanted new ways that would allow users to share advertisements with their networks. Finally, advertisers have the tool that allows users to share the ads with members of their community, directly. Well, that is the community on Google+ anyways. Announcing via its AdSense blog, Google has launched [...]
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by Kate Ryan on August 16, 2011
While mayor-ship of the Affect offices is certainly quite hotly contested, I can only imagine the competition that will now ensue to become Mayor of The White House. You heard it right – the White House today announced they’ve joined Foursquare, letting you keep track of where the President last “checked-in”, and allowing users to [...]
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by Ryan Derousseau on August 12, 2011
Every once in awhile, media companies pull down the shades and give tips to public relation professionals on how to pitch their journalists. Lets face it; PR folks love this because it gives us an opportunity to refresh our strategy with the outlet. And this refresh can lead to new hits for our clients. What’s [...]
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by Ryan Derousseau on July 11, 2011
Google+ made a splash a couple weeks ago, when it launched in private beta, providing marketers and PR professionals another social media venue to study and decide how to use it for sales purposes. While brands can’t create presences on Google+ yet, there are already plans to build Facebook-like brand pages. Once that happens, there’s no [...]
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by Pat Gotham on July 7, 2011
This summer I’m living at Educational Housing Services, which means I’m living in a building with other summer interns who work in various industries. Among my group of friends there are people who work for financial planners, fashion designers, hospitals, publishing companies and restaurants. Recently we had a family style meal in our communal kitchen [...]
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by Kate Ryan on June 15, 2011
In an agency setting, one of the things we get to do is work on new and exciting internal and client spot projects. Usually we’ll develop an idea, put together a proposal, and then execute a fantastic campaign for the agency or its clients. We’ll put together a report highlighting all of the amazing results, [...]
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by admin on June 13, 2011
With Internet Week 2011 winding down in New York City, we wanted to ask someone who saw about as much as of the week’s festivities as one person could. Here’s what you missed, and what you need to know about this year’s Internet Week from guest Stephanie Grayson, an experienced communications professional and friend of Affect’s. [...]
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by Pat Gotham on June 8, 2011
New York Intern Project winner Pat Gotham has started at Affect! He’ll be detailing his summer in the city right here. First up, Pat explains how internships don’t quite follow a syllabus. The first week of classes in college is typically known as “Syllabus Week.” Professors hand out the most important document for the class [...]
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