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Social Media

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President Obama departed from tradition in the State of the Union (SOTU) address last week and set precedence by releasing a copy his speech via social media before he even stepped onto the House floor to address Congress. In a strategic ploy of using social media to not only inform the public but also cause a surge in publicity for the President’s proposals, the Administration generated 2.6 million tweets with the hashtag #SOTU – a 52.9% increase from last year when Twitter logged in 1.7 Read more […]

Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some controversy with their #AskACop hashtag, designed to create discussion between viewers and cops during its special, CNN Tonight‘s #CopsUnderFire. Instead Read more […]

Last week, the Topps Company – maker of Ring Pops candy – experienced backlash and a potential investigation by the Federal Trade Commission after the company launched its #RockThatRock campaign, which invited users to post photos on social media showing how they wear their “edible bling.” However, some pre-teen and teen girls entered the contest posting photos that some construed as provocative. As a result, several advocacy groups have asked the FTC to investigate the Topps Company, claiming Read more […]

Whether you’re a startup or an established company, increasing visibility for your organization is a constant uphill battle, especially in an over-saturated market. However, promoting your business and staying top-of-mind with customers, partners and prospects doesn’t always have to require large budgets or extensive teams to execute. Here are five proven tactics you can do now to help boost the visibility of your organization: 1. Make an official announcement Are you launching a new product Read more […]

The Real Low-Down From Reddit

by Lulu Li on October 22, 2014

Last week, our team gathered a small group of friends and clients in the tech industry to host Victoria Taylor, Director of Communications of Reddit. We invited Victoria to share best practices for brands hoping to authentically engage the Reddit community and to overview marketing and advertising opportunities offered through the site. Reddit, dubbed “the front page of the internet,” is an entertainment, social networking and news website where registered community members can submit content, Read more […]

A few weeks ago, Twitter opened up it’s analytics dashboard to everyone – making measurement a whole lot easier for content marketers. Twitter Analytics is a free tool that eliminates some of the guesswork and excruciating manual data analysis from measuring ROI for the platform. The dashboard gives you insight into how your Twitter content is performing, who your audience actually is and how much engagement you’ve generated. In short – it can help you determine whether you’ve reached Twitter Read more […]

Writing on behalf of a brand is an important part of a PR pros job – and is a critical skill to master. Whether it’s a pitch, byline or press release, we’re expected to take a our client’s message and transform it into valuable  content that can be adapted to fit almost any medium. However, does that protocol change when you need to fit your message into a 140 character tweet or easy-to-read Facebook post? Social media is a vital aspect of any PR campaign and the key to success Read more […]

It’s common knowledge that in order to succeed in today’s business environment, a social media presence is a must. Once upon a time, this just meant having a company Facebook page and Twitter profile. But now, with an ever-expanding array of social platforms, how do you identify which ones will benefit your business objectives? Though it’s easy to be overwhelmed by the number of choices, it’s important to remember that when it comes to social, sometimes less is more. When you’re beginning Read more […]

Whether it’s writing a Facebook status after the series finale of Breaking Bad, tweeting at JetBlue to win a free trip, or posting a picture of Sunday’s brunch on Instagram, we all update our social media channels on a real-time basis. As a PR and social media professional, when a client asks you to live-tweet from an event there are several things to keep in mind. Most importantly, you need to make sure that what you’re saying aligns with their business objectives. Remember that you represent Read more […]

In order to build an effective social media program, it is imperative that you do your research first. Social media audits play a critical role in developing strategy as well as assessing the performance of your organization’s use of social media. Before launching into an audit, it’s important to establish a set of questions you are trying to answer. These may include: What is the public saying about my company? How are we using our social channels? How effective are our ideas and content? How Read more […]