The Difference Between B2B v B2C Social Media

B2B and B2C marketing need different approaches when it comes to social media. Here are several key considerations from Steven Melfi, Director at Affect, to look into before launching a campaign.

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6 Steps To Creating A Winning Social Media Strategy

To create a winning social media strategy, it is important to consider the audience, goals and outcomes. Katie Creaser, Vice President at Affect, shares key tips to consider.

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Five Steps to Spring Clean Your Marketing Plan

It’s mid-April. The sun is shining, the air is warmer – it’s time for iced coffee, lighter jackets and a good airing out of the home and office after being cooped up all winter. It’s also a good time to take a look at your marketing plan to see how it’s going so far in… Continue reading

5 Questions To Answer Before Building a Social Program

Before integrating social media into your communications strategy, there are important questions to ask and requirements to consider. In this video, Steven Melfi, Account Director at Affect, shares 5 key questions to answer prior to starting a social program.

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Can PR’s Impact Actually Be Measured?

Melissa Baratta, Vice President at Affect, dispels the myth that PR can’t be measured. In fact, it can be measured the same way as marketing programs by utilizing such tools as Google Analytics and social media tracking.

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Facebook Ventures Into Video Sharing – YouTube Beware?

Earlier this week during Facebook’s developer conference, F8, the social media platform unveiled its latest products, developer tools and announcements. It was a lot to take in – announcements spanned from spherical video to the platform’s new ad exchange, LiveRail. One thing is very clear, Facebook continues to move quickly and find new ways to generate profit while engaging its… Continue reading

How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they… Continue reading

Tips to Generate Business on LinkedIn

Keeping up to date on LinkedIn helps to facilitate networking and generating new business. Katie Creaser, Vice President at Affect, shares key tips for professionals to stand out on this essential social media platform.

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How to Prepare for an Online Crisis

When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.

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What to Consider Before Pursuing a Press Release

Press releases are a traditional staple for public relations programs. However, in today’s digital age, there are many other channels that are equally or more efficient. Melissa Baratta, Vice President at Affect, shares additional channels to consider.

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