How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they… Continue reading

Tips to Generate Business on LinkedIn

Keeping up to date on LinkedIn helps to facilitate networking and generating new business. Katie Creaser, Vice President at Affect, shares key tips for professionals to stand out on this essential social media platform.

Continue reading

How to Prepare for an Online Crisis

When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.

Continue reading

What to Consider Before Pursuing a Press Release

Press releases are a traditional staple for public relations programs. However, in today’s digital age, there are many other channels that are equally or more efficient. Melissa Baratta, Vice President at Affect, shares additional channels to consider.

Continue reading

Charity Involvement Improves Employee and Client Satisfaction at For-Profit Companies

Corporate philanthropy is a very effective way to improve employee morale, increase productivity and build a loyal workforce. It also has the added bonus of strengthening and empowering company stakeholders.

Continue reading

Online Tactics to Extend the Reach of Your Next Event

Events are a great way to share content with like-minded peers. With busy schedules, traveling can be difficult. Luckily, in today’s digital age, there are plenty of online tactics to help extend the reach of live events. Katie Creaser, Vice President at Affect, shares her tips in this video.

Continue reading

NYC Social Media Week Key Takeaways – February 25, 2015

The second day of NYC Social Media Week continued today with impressive presenters who shared insights and analysis on the latest trends in social media. Here are the top three highlights of the day from the Affect team.

Continue reading

What to Look for in a PR Agency Partner

Brittany Bevacqua, Senior Director at Affect, shares the key characteristics to look for when selecting the right PR agency partner for your company.

NYC Social Media Week Key Takeaways – February 24, 2015

NYC Social Media Week started with a bang! The first day was filled with great keynotes and informative sessions on all thing social media. The Affect team was present in force and enjoyed every minute of it. Take a look below for highlights of the presentations.

Continue reading

Join Affect at NYC Social Media Week

The Affect team will be taking full advantage of the SMW schedule attending a number of session on a variety of topics through out the week. We invite you to view our team’s schedule and connect with our team members at any event you attend.

Continue reading