Posts tagged as:

Social Media

San Francisco or Bust! Affect’s Founder & President to Speak at Web 2.0 Expo

by Elissa Ehrlich on March 25, 2011

Next week, the Web 2.0 Expo, known throughout the tech industry as one of the premier conferences for the digital economy, will take place in San Francisco. Now in its fifth year, the show bills itself as being “for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists.” Affect’s own president [...]

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5 Facebook Fan Page Changes You Should Use

by Ryan Derousseau on March 18, 2011

A little over a month ago, Facebook announced that it would be switching up its Facebook fan pages, offering a new layout and extra capabilities for administrators. While not all of the fan pages appear to be using this new format, soon every administrator will. But fret not; this is a great thing for those [...]

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Social Media Week 2011: How to Write for Social Media

by admin on February 9, 2011

Our next installment in the Social Media Week series, comes from Jonathan Mathias, Account Manager at Johnson King. Just how do you create quality content on social media channels? Yesterday afternoon, I went to a very interesting Social Media Week session called ‘Sweet Retweets.’  In it, Sue Keogh and Christine Cawthorne, parted with sage advice [...]

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Social Media Week 2011 – NYC, Meet London Take Two

by Ryan Derousseau on February 8, 2011

The growth of social media is too large to handle in one city, so all across the world conferences and presenters will discuss the ever-growing presence and trends of the social Web. We also want to learn more about what’s going on across the sea, and, really, what’s more social than a blog swap?

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the impact of social media on attention

by Vanessa Rhinesmith on January 30, 2011

The past decade has witnessed a momentous transformation in the way people interact and exchange information with each other. Content is now co-produced, shared, classified, and rated on the Web by millions of people, while attention has become the ephemeral and valuable resource that everyone seeks to acquire. – Bernardo A. Huberman Last week, I [...]

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Dusting the Cob Webs off Your Trade Show PR Strategy

by Elissa Ehrlich on January 20, 2011

My client recently attended CES, one of the biggest trade shows of the year and an extremely noisy show from a media standpoint. Although I’ve promoted dozens of clients’ trade show presences, CES is undoubtedly the most challenging technology show of the year in which to make a splash, reminding the most skilled PR practitioner [...]

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Continental Airlines – You are Dead to Me & Other Crisis Communications Lessons Learned

by Sandra Fathi on December 30, 2010

For anyone traveling over the past week – or hoping to travel – chances are the snow storm interrupted your travel plans even if you were no where near the snow. Our team at Affect had one person stuck in California, one in Florida, one in New Orleans and myself in Canada. (Oh, and one [...]

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What I learned about social media from Baratunde Thurston and The Onion

by Vanessa Rhinesmith on December 6, 2010

Last week, I attended a talk with Baratunde Thurston, Digital Director at The Onion (@TheOnion), as part of The Year of Social Media (@UIUCsocialmedia) event series at the University of Illinois Champaign-Urbana. The talk, Foursquare Rallies, Voter Protection, Open Joke Book and Other Awesome Things To Do With Social Media, was witty, fun, and full [...]

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A Look at Social Media Trends for 2011 (So Far)

by Vanessa Rhinesmith on December 2, 2010

It’s December 2nd and the end of 2010 is in sight. This also means that the social media predictions and trends preview for 2011 are starting to roll out. Here is an overview of some great posts that capture the first wave of predictions as well as a review of 2010: Communication and Marketing Trends [...]

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Online Community Building: Start with a Solid Foundation

by Vanessa Rhinesmith on November 22, 2010

We often talk about social media and community engagement, but don’t always separate the two. It is important to understand the distinction between social media and community as well as how they complement one another within a social strategy. Social media tools and technology can help to cultivate a community or provide online locations where [...]

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