Posts tagged as:

Social networking

TIPS FROM THE TWITTER TRENCHES

by Yasmin Ben-Dror on September 30, 2009

Practical advice and down-to-earth expectations on launching and running a Twitter campaign by Yasmin and Katie.

For the past few months, my colleague, Katie Safrey, and I have been drowning deeply immersed in launching and running some exciting (and successful) social media programs for our clients. We have finally surfaced to take a breath, and [...]

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HootSuite: Nifty Little Twitter Tool

by Yasmin Ben-Dror on May 29, 2009

Here’s a new tool for Twitter that we just came across called HootSuite. The great thing about this is that it allows you to manage multiple Twitter profiles, and if you have a few people tweeting for your organization, you can add multiple “tweeters”. How it works is that one person is designated [...]

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5 Tips on Finding the Right Social Media Advisor or Agency for Your Company

by Sandra Fathi on May 15, 2009

There are so many folks coming out of the woodwork these days that claim to be social media experts. It’s hard to know who’s a snake oil salesman and who really has the good stuff. For the most part, a social media expert needs to be more than someone who’s anointed themselves with the title. [...]

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Latest Nielsen Research: Twitter Retention Rate Low and I ask, “So What?”

by Yasmin Ben-Dror on May 4, 2009

For those who are following me on Twitter (@yasminbendror), I know I tweeted about this, but I have the need to write more that 140 characters!
So, David Martin, Vice President, Primary Research at Nielsen Online – a research company that delivers audience and Internet measurement metrics – released some interesting data last week on his [...]

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Takeaways from the Real-Time Communications Conference

by Yasmin Ben-Dror on January 15, 2009

Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI)
I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with Dave [...]

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LinkedIn Grows Up: The Business Social Network Finally Adds Some Social Features

by Sandra Fathi on November 5, 2008

LinkedIn finally got a clue. I have been ‘using’ LinkedIn practically since it launched. I say ‘using’ because other than updating my profile and occasionally fending off an awkward introduction request to someone 5 steps away from me, it wasn’t very useful. I did find it helpful to be able to read the resume of [...]

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