Posts tagged as:

Sports Journalism

Social Media Week: A Shaq to the System- Tebow, Tiger and the New Online Realities of Sports Journalism

by Kaylen McNamara on February 5, 2010

Real-time updates, instant analysis and interaction with sports fans as the game is played – social media has completely changed the landscape of how sports are covered and written about. Pete Cataldo, account executive at Affect Strategies, shares his insights from a Social Media Week panel of five well-known sports journalists [...]

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Mark McGwire: PR, Sports Journalism and the Art of “Manning Up”

by Leslie Campisi on January 15, 2010

You run the PR department for the St. Louis Cardinals. One Sunday morning, you receive a mysterious call. “Book a flight to LA. Immediately.” Within 24 hours, your newest client is sitting down in front of television cameras for a live, hour-long, one-on-one interview. That’s what happened to Brian Bartow, the team’s director of media [...]

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