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Social Media Week: The Advancement of Twitter

by Katie Safrey on February 4, 2010

What have you learned so far during Social Media Week? Our next social media-themed blog post comes from Jonathan Mathias, senior account executive at Johnson King. Johnson King, our partner, is a European technology PR agency headquartered in London.

The Advancement of Twitter
By Jonathan Mathias
Since signing up to Twitter two [...]

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Social Media Week: What do the Wall Street Journal, Dow Jones and MarketWatch have in common? Social media.

by Julia Gaynor on February 4, 2010

Earlier this week I had the privilege of attending the Publicity Club of New York’s “The Wall Street Journal, Et. Al.” Social Media Week panel discussion. As I sat down to eat my dry chicken breast and salad, I noticed that I was one the younger people in the room. I couldn’t help but think [...]

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Get More Twitter Followers – 9 Legit Tips, No Gimmicks or Tricks

by Sandra Fathi on February 3, 2010

A friend and colleague of mine recently shot me an email asking me how can he gain more followers on Twitter. As I started to respond, I realized that although there were many resources available, my quick and dirty response could help some other folks as well. So, here is my best/shortest advice on gaining [...]

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Social Media Week: Social Media and the Disaster in Haiti

by Katie Safrey on February 2, 2010

Can Twitter save lives? Danielle Modzelewski, assistant account executive at Affect, offers an interesting perspective on the usefulness of Twitter after attending last night’s Social Media Week event titled “Social Media and the Disaster in Haiti.” Read the full post on
the Johnson King blog!

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Coming Soon: The Status Update Shakeout

by Leslie Campisi on January 25, 2010

I’m all for social networking sites playing nicely in the sandbox. On a philosophical level, yes, thanks very much, LinkedIn, for allowing tweets to appear in your users’ status updates. Very kind of you. And Facebook, how generous of you to allow twitterers to use the tag #fb.
I also understand why the management teams of [...]

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Simple Social Media Measurement Matrix – Ready to Measure

by Sandra Fathi on December 28, 2009

If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is [...]

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Build Your Brand the Social Way

by Sandra Fathi on December 21, 2009

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:

Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]

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TIPS FROM THE TWITTER TRENCHES

by Yasmin Ben-Dror on September 30, 2009

Practical advice and down-to-earth expectations on launching and running a Twitter campaign by Yasmin and Katie.

For the past few months, my colleague, Katie Safrey, and I have been drowning deeply immersed in launching and running some exciting (and successful) social media programs for our clients. We have finally surfaced to take a breath, and [...]

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What Happens on Twitter…Stays on Twitter?

by Leslie Campisi on August 14, 2009

I’m an introvert in real life. (Really.) But I use my professional Twitter handle as an entrypoint into interesting conversations with people I might not bump into during my flesh-and-blood existence.
At the risk of blowing my cover, I often follow people as a way of determining, hmmm, would this person make a good Affect Strategies [...]

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Bad Tweet: When Good Companies Give Bad Tweets

by Sandra Fathi on August 13, 2009

This afternoon I was intrigued by an odd tweet containing my Twitter handle (@sandrafathi). The tweet was about Sears CampusReady now available on Facebook. And I wondered why my name was included. I clicked on the sender and discovered that the past 600 some odd tweets used the same message and included random names on [...]

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