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by Sandra Fathi on July 9, 2010
This week’s latest tweet debacle comes to us from CNN’s former Senior Editor of Mideast Affairs, Octavia Nasr. She was fired from CNN after tweeting “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah… One of Hezbollah’s giants I respect a lot.” Unfortunately, since Mr. Fadlallah was considered a controversial figure with ties [...]
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by Katie Safrey on June 18, 2010
In the past few years, social media has become so important to the public relations and marketing industry. Rightfully so, it’s an amazing way to spread the word about your company and speak directly to the people that have a need for your products and services. When I first started working [...]
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by Chrissy Carney on May 17, 2010
An internship in any industry is vital to getting a foot in the door and a leg up on your competition with respect to obtaining a job. It helps determine if this field is the right one for the student or job-seeker, as well as provide the necessary introductory training for the intern to learn [...]
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by Katie Safrey on February 4, 2010
What have you learned so far during Social Media Week? Our next social media-themed blog post comes from Jonathan Mathias, senior account executive at Johnson King. Johnson King, our partner, is a European technology PR agency headquartered in London.
The Advancement of Twitter
By Jonathan Mathias
Since signing up to Twitter two [...]
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by Julia Gaynor on February 4, 2010
Earlier this week I had the privilege of attending the Publicity Club of New York’s “The Wall Street Journal, Et. Al.” Social Media Week panel discussion. As I sat down to eat my dry chicken breast and salad, I noticed that I was one the younger people in the room. I couldn’t help but think [...]
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by Sandra Fathi on February 3, 2010
A friend and colleague of mine recently shot me an email asking me how can he gain more followers on Twitter. As I started to respond, I realized that although there were many resources available, my quick and dirty response could help some other folks as well. So, here is my best/shortest advice on gaining [...]
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by Katie Safrey on February 2, 2010
Can Twitter save lives? Danielle Modzelewski, assistant account executive at Affect, offers an interesting perspective on the usefulness of Twitter after attending last night’s Social Media Week event titled “Social Media and the Disaster in Haiti.” Read the full post on
the Johnson King blog!
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by Leslie Campisi on January 25, 2010
I’m all for social networking sites playing nicely in the sandbox. On a philosophical level, yes, thanks very much, LinkedIn, for allowing tweets to appear in your users’ status updates. Very kind of you. And Facebook, how generous of you to allow twitterers to use the tag #fb.
I also understand why the management teams of [...]
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by Sandra Fathi on December 28, 2009
If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is [...]
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by Sandra Fathi on December 21, 2009
An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:
Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]
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