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by admin on November 2, 2011
Everyone wants to know exactly how to measure social media results. There are a number of ways, but here we have asked Shonali Burke, who specializes in this exact conversation, to explain what companies should be discussing when they’re talking social media measurement. When it comes to talking about the efficacy of investing resources in [...]
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by Ryan Derousseau on October 18, 2011
It’s that time again for the Fall Classic, as the Texas Rangers and St. Louis Cardinals match up to take home the pennant. As a native of Dallas, I’ll be cheering for my Rangers, but MLB deserves a massive applause for its use of social media this year. That’s because the MLB hit a social [...]
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by Kaylen McNamara on August 19, 2011
With more than 200 million users on Twitter, it has become increasingly difficult for people and brands to break through the noise that exists between them and their target audience on this medium. While Twitter may not have a ‘groups’ functionally like LinkedIn or Facebook, communities across the platform are able to directly engage and [...]
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by Ryan Derousseau on August 12, 2011
Every once in awhile, media companies pull down the shades and give tips to public relation professionals on how to pitch their journalists. Lets face it; PR folks love this because it gives us an opportunity to refresh our strategy with the outlet. And this refresh can lead to new hits for our clients. What’s [...]
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by Ryan Derousseau on July 11, 2011
Google+ made a splash a couple weeks ago, when it launched in private beta, providing marketers and PR professionals another social media venue to study and decide how to use it for sales purposes. While brands can’t create presences on Google+ yet, there are already plans to build Facebook-like brand pages. Once that happens, there’s no [...]
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by Pat Gotham on July 7, 2011
This summer I’m living at Educational Housing Services, which means I’m living in a building with other summer interns who work in various industries. Among my group of friends there are people who work for financial planners, fashion designers, hospitals, publishing companies and restaurants. Recently we had a family style meal in our communal kitchen [...]
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by admin on June 13, 2011
With Internet Week 2011 winding down in New York City, we wanted to ask someone who saw about as much as of the week’s festivities as one person could. Here’s what you missed, and what you need to know about this year’s Internet Week from guest Stephanie Grayson, an experienced communications professional and friend of Affect’s. [...]
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by Thomas McHardy on June 10, 2011
With Internet Week in full swing, a couple colleagues and I braved the Manhattan heat to venture down to Internet Week’s headquarters to learn from a few comedians about how to effectively use comedy on social media platforms. The star-studded panel for this event included Witstream CCO Michael Ian Black, Judah Friedlander of 30 Rock [...]
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by Ryan Derousseau on June 7, 2011
It’s Internet Week once again in New York City. This year, Affect is hitting the streets and checking out the events then blogging about what we learn and see. With events happening all over the city, there’s plenty to check out. Here’s the latest update from Internet Week’s Realtime NY 2011! How do you manage a lobster roll? [...]
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by Mary Salvaggio on June 6, 2011
It’s Internet Week once again in New York City. This year, Affect is hitting the streets and checking out the events then blogging about what they learn and see. With events happening all over the city, there’s plenty to check out. To read the latest updates from Internet Week, check back here daily for Affect’s [...]
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