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Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but email has remained the frontrunner for conversions. We’ve always seen the value in using email marketing to gain new customers and have recommended this for many Read more [...]

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Given the extensive global coverage of Prince Harry’s recent shenanigans, I don’t feel the need to detail out the complete scenario that unfolded last week at the Encore Wynn resort. However, examining the meticulous yet rapid PR production brought forth by the Las Vegas Convention and Visitor’s Authority is worth reviewing in great detail. Below is an overview of how the scandal has impacted these brands: Celebrity Guest Stays for Free: Encore Wynn Comps Harry’s Room Owners of Encore Read more [...]

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As a PR pro, imagine waking up to this headline about your client: “My Sister Paid Progressive Insurance to Defend Her Killer in Court.” To me, that sounds like a nightmare. Yesterday afternoon, Progressive Insurance experienced that headline, and subsequent uproar within the Twittersphere surrounding its recent crisis. If companies are going to engage with their customers on social media, a crisis communications strategy needs to be in place, and understood, should something go awry. Consistent Read more [...]

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Last week was full of different industry events, from TechSet’s networking reception for the countdown to the 2012 Pivot Conference and the PRSA-NY Summer Social at SLATE, to the IABC Social Media Workshop. While all the events were successful, for the purpose of this post, I want to share an interesting learning experience from the IABC Social Media Workshop, which will serve as a good reminder for social media gurus. The “70/20/10 Philosophy” was presented and discussed by NYU Professor Read more [...]

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I recently attended a panel discussion of technology journalists from publications such as Engadget, DVICE, Men’s Fitness, ABC News and Maxim, and the conversation quickly turned to how the landscape of journalism is changing, which affects how we as PR professionals interact with different publications to secure coverage for our clients. Throughout the panel, I noticed that there seemed to be two “teams” forming based on their opinions: the younger journalists and the journalists who had been Read more [...]

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There have been so many of these gaffes in Twitter’s short history that I am still surprised that organizations, or entire countries, are willing to allow a few individuals to permanently damage their reputation and image in the name of ‘democracy’ on social media. VisitSweden, a communications company that promotes the “brand of Sweden, Swedish destinations and experiences,” developed the idea behind Curators of Sweden to enable the official @Sweden twitter handle to be handed over to the people Read more [...]

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Guest post from Steve Goldstein, Editorial Director of PR News. During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens of interconnected logos—each one representing a hot, formerly hot and soon-to-be-hot digital channel. “Does this represent your typical workday and the choices you have to make?” Read more [...]

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Everyone wants to know exactly how to measure social media results. There are a number of ways, but here we have asked Shonali Burke, who specializes in this exact conversation, to explain what companies should be discussing when they’re talking social media measurement. When it comes to talking about the efficacy of investing resources in social media, one of the popular comebacks that has made more than its fair share of rounds is, “What’s the ROI of your mother?” Personally, I Read more [...]

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It’s that time again for the Fall Classic, as the Texas Rangers and St. Louis Cardinals match up to take home the pennant. As a native of Dallas, I’ll be cheering for my Rangers, but MLB deserves a massive applause for its use of social media this year. That’s because the MLB hit a social media grand slam with the use of the “Fan Cave.” If you’re new to baseball, this is an initiative that the MLB launched on the first day of the season. Two fans were selected to watch every single Read more [...]

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With more than 200 million users on Twitter, it has become increasingly difficult for people and brands to break through the noise that exists between them and their target audience on this medium. While Twitter may not have a ‘groups’ functionally like LinkedIn or Facebook, communities across the platform are able to directly engage and collaborate with each other through regular Twitter chats. Similar to other types of online chats and forums, a Twitter chat involves a group of online Read more [...]

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