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Social Media Week 2011: From Silicon Roundabouts to a Silicon World

by admin on February 11, 2011

There’s many reasons and ways to use social media. In our latest installment on Social Media Week 2011, Johnson King Account Executive Rachel Phythian and Account Director Laura Mead discuss ways companies go about using social media. Social Media Week 2011: From Silicon Roundabouts to a Silicon World Technology companies, particularly internet-based ones, possess innate, [...]

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Social Media Week 2011: How Social Media Fueled the Success of Comedy Central’s Rally to Restore Sanity and/or Fear

by Brittany Bevacqua on February 11, 2011

Day two of NYC’s Social Media Week 2011 included a Comedy Central panel discussing how social media played a pivotal role in organizing, promoting and as a result, the success of Comedy Central’s Rally to Restore Sanity and/or Fear event. After Jon Stewart and Stephen Colbert announced on-air on September 17, 2010 that the rally would [...]

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Social Media Week 2011: 10 Ways to Suck at Social Media

by admin on February 10, 2011

There’s always a downside, and that’s the case with social media. Johnson King Account Executives Ginnia Cheng and Hannah Townsend talk about the bad moves companies make on the social web. We attended a fun Social Media Week session last night called 10 Ways to Suck at Social Media, which had the giggle-inducing hashtag of [...]

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Social Media Week 2011: How to Write for Social Media

by admin on February 9, 2011

Our next installment in the Social Media Week series, comes from Jonathan Mathias, Account Manager at Johnson King. Just how do you create quality content on social media channels? Yesterday afternoon, I went to a very interesting Social Media Week session called ‘Sweet Retweets.’  In it, Sue Keogh and Christine Cawthorne, parted with sage advice [...]

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Social Media Week: Protecting Reputation in a Digital World

by admin on February 8, 2011

Our next post on Social Media Week comes from Johnson King account director Laura Mead. How does your company handle PR crisis in a social world? Johnson King kicked off Social Media Week in London today, attending a session on how to protect reputation in a digital world.  Though much of what the session addressed [...]

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the impact of social media on attention

by Vanessa Rhinesmith on January 30, 2011

The past decade has witnessed a momentous transformation in the way people interact and exchange information with each other. Content is now co-produced, shared, classified, and rated on the Web by millions of people, while attention has become the ephemeral and valuable resource that everyone seeks to acquire. – Bernardo A. Huberman Last week, I [...]

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Dusting the Cob Webs off Your Trade Show PR Strategy

by Elissa Ehrlich on January 20, 2011

My client recently attended CES, one of the biggest trade shows of the year and an extremely noisy show from a media standpoint. Although I’ve promoted dozens of clients’ trade show presences, CES is undoubtedly the most challenging technology show of the year in which to make a splash, reminding the most skilled PR practitioner [...]

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What I learned about social media from Baratunde Thurston and The Onion

by Vanessa Rhinesmith on December 6, 2010

Last week, I attended a talk with Baratunde Thurston, Digital Director at The Onion (@TheOnion), as part of The Year of Social Media (@UIUCsocialmedia) event series at the University of Illinois Champaign-Urbana. The talk, Foursquare Rallies, Voter Protection, Open Joke Book and Other Awesome Things To Do With Social Media, was witty, fun, and full [...]

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Tweet Yourself Out of a Job: 5 Tweets to Get You Fired

by Sandra Fathi on July 9, 2010

This week’s latest tweet debacle comes to us from CNN’s former Senior Editor of Mideast Affairs, Octavia Nasr. She was fired from CNN after tweeting “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah… One of Hezbollah’s giants I respect a lot.” Unfortunately, since Mr. Fadlallah was considered a controversial figure with ties [...]

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Why I Love to Hate Social Media

by Katie Creaser on June 18, 2010

In the past few years, social media has become so important to the public relations and marketing industry.  Rightfully so, it’s an amazing way to spread the word about your company and speak directly to the people that have a need for your products and services.  When I first started working in social media, I [...]

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