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Last week, I read Chris Brogan’s post about Google suspiciously freezing accounts without warning. It made chills run down my spine. Cloud computing is not for the faint of heart! Cut to this afternoon. I’ve been getting the same annoying message for the past 20 minutes: I checked, but so far it looks like it’s [...]
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The next time a client asks why you’re recommending they conduct a survey to generate PR, send them to this New Yorker piece on Coldplay. The article begins: In a 2005 piece in the Times, Jon Pareles called the British rock group Coldplay “the most insufferable band of the decade,” and he placed the blame [...]
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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Japan’s Foreign Targets Include CEOs, The Wall Street Journal, July 28, 2008 The iPhone and the Risk of Great Marketing, Tech News World, July 28, 2008 Logo Change: A Kinder, Gentler, Cooler Walmart?, MediaPost Publications, July 18, 2008 Email [...]
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The Business Marketing Association of New York just announced the winners of its 2008 B2B ACE Awards, which recognizes the year’s top creative B2B campaigns and executions. With its roster of esteemed judges, the ACE Awards are considered to be one of the industry’s best creative awards, and this year set an all-time record, with [...]
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This guest blog comes from the Affect marketing department’s Katie Safrey. Congratulations, Conor! If you’ve been following Tech Affect, you may have read the recent guest blog by our fantastic intern Conor. Not only does he assist on many of our marketing and PR projects, he brings great ideas to the table and is an [...]
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Earlier this month, Affect Strategies‘ Walter Ocner attended a PRSA “Meet the Media” event connecting PR pros with the producers of morning shows. We thought his notes would make a great guest blog. Recently, the Public Relations Society of America (PRSA) held a panel discussion called “Meet the Media: Landing Top Morning Shows: Getting the [...]
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On Monday I attended a portion of the “eCommerce Innovations & Strategy Forum” as part of Luxury Interactive 2008. Sheldon Gilbert, CEO of Proclivity Systems [disclosure: our client], Mary Senin, Corporate Director of E-Commerce Marketing, The Ritz Carlton Hotel Company, Misty Locke, President, Range Online Media and David Manela, Vice President, Ideeli, participated in a [...]
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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! ‘Hypermilers’: Squeezing Out Every Mile Per Gallon, NPR, June 9, 2008 Thieves Steal AT&T Laptop with Employee Data, Consumer Affairs, June 9, 2008 Truck Driver Goes Down for Computer Theft, Galaway First, June 8, 2008 Significance of Public Relations, [...]
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The list of speakers at last week’s The D Conference reads like porn for tech geeks. I would love to be in the room with any one of these guys. The conference creators and executive producers are the Wall Street Journal’s Walt Mossberg and Kara Swisher. Held at the Four Seasons Resort in Calsbad, Calif. [...]
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I read a nice quick and dirty article about “blogger relations” in Entreprenuer magazine yesterday by columnist Guy Kawasaki. Although I don’t think that bloggers need any ‘special’ relationship rules (because we should just treat them like journalists and real people) I do think that Guy’s list gives a great rundown of the common sense [...]
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