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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Brondell’s Swash Can Turn Almost Any Toilet Into A Bidet. But Will Americans Leave Toilet Paper Behind?, Inc., April 2008 Deflating A Myth, AdWeek, May 12, 2008 The Buzz On Blogs, Sporting News, May 5, 2008 Vitamin D Tied [...]
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Thanks to a tweet this morning from Steve Rubel, I found out about an impending law in the U.K. that will make it a criminal offense for brands to “seed positive messages online without making the origin of the message clear,” according an article in AdAge. There have been a plethora of advertising, and PR [...]
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A friend of mine sent me a request to view and vote for her video in a contest on www.FueltheChange.com. It is a video contest offering a prise of $10,000 to participants that create the video with the most votes that promotes the use of ethanol fuel. We’ve had a few clients looking to create similar [...]
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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Online Advertising is a Lagging Indicator of a Recession, New York Times Bits Blog, April 21, 2008 A Smaller, Friendlier Hummer?, Business Week, April 17, 2008 How to Fix the Web, Fast Company, May 2008 How to Break Up [...]
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Last week I spoke at Bulldog Reporter’s Media Relations 2008 Conference in San Francisco. My topic – How to make news when there is no news – is something that we know alot about. Most of our clients are small to mid-sized companies that unfortunately, don’t have a dedicated reporter assigned to them from the [...]
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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Marketers Size Up New Metric System, Brandweek, April 6, 2008 Blogging Health Dangers, CNN.com, April 7, 2008 Kraft’s $100 Million Idea: Cream Cheese-Filled Bagels, Brandweek, April 6, 2008 Think You Can’t Effectively Measure PR? Think Again, Bulldog Reporter, March [...]
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An article on Inc. magazine’s website entitled, America’s Coolest Internships, recently caught my eye. It’s actually a series of articles for students seeking great internships and advice for employers on how to create a successful internship program and subsequently hire the top performers. We have had some great interns at Affect Strategies and after reading [...]
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NY Governor Elliot Spitzer has been linked to a sex ring as a client. The story broke in today’s New York Times and has been the subject of news reports and tabloid gossip throughout the day. His behavior, although scandalous, is not uncommon. All too often, people in power seem to feel that they are above [...]
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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Report: Surgeons Perform Better After Playing Wii, Wired, January 17, 2008 What Do You Trust? Understanding Information Source Preference, PR Tactics, March 2008 Spanning the Gap, Retail Customer Experience, February 2008 On the Trail of the Missing iPhones, Business [...]
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