Posts tagged as:

video

Interview with Doug Simon at the BDI Real-Time Communications Conference

by Leslie Campisi on January 19, 2009

Doug Simon caught up with Sandra at last week’s Business Development Institute Real-Time Communications Conference. The interview is now posted on the DS Simon Vlog. Sandra moderated a roundtable conversation on micro-messaging tools Twitter and Yammer. In the interview, she explains the difference between the two technologies and offers tips on how to get your [...]

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Fifty People, One Question: Viral Video at its Best

by Leslie Campisi on September 16, 2008

A couple of weekends ago, I had a conversation with someone about how the phrase “viral marketing campaign” is meaningless. Why? Because when marketers release great content into the wild, the campaign is over. You can make your content very easy to share and distribute — to spread virally — but, in my view, you [...]

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