Posts tagged as:

YouTube

Simple Social Media Measurement Matrix – Ready to Measure

by Sandra Fathi on December 28, 2009

If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is [...]

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Help: I’m drowning in Social Media

by Sandra Fathi on March 24, 2009

I have had so many discussions lately with marketers and PR folks that are practically in a panic about how to engage in social media. Suddenly, their CEO or their clients are adamant that they need to be on YouTube, FaceBook, MySpace, Twitter, LinkedIn, Flickr, blogging…. and a host of other activities. They want them [...]

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Takeaways from the Real-Time Communications Conference

by Yasmin Ben-Dror on January 15, 2009

Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI)
I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with Dave [...]

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Twitter Moms vs. Johnson & Johnson

by Yasmin Ben-Dror on November 26, 2008

In the Motrin mamma mania of the past two weeks, offended and tech savvy Twitter, blogger and YouTube mom’s brought down Big Pharma J&J McNeil Consumer Healthcare unit’s new Motrin ad that launched online and in print.
The controversial “negative” ad seriously offended “babywearers” and moms nationwide who felt that it implied moms wear babies in [...]

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Great Idea for Event Marketing That Works

by Yasmin Ben-Dror on April 11, 2008

It’s getting more and more difficult to rise above the noise at tradeshows and do something compelling and different. So I love coming across great ideas for event marketing that do this and that work!
Check out the cash cube money machines that are available to rent from Ideas4Events.
These cash cubes come in different [...]

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