First Step in Overcoming Social Overload: Admit You Are Powerless Over Tech Advancements

Guest post from Steve Goldstein, Editorial Director of PR News. During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens of interconnected logos—each… Continue reading

Simple Social Media Measurement Matrix – Ready to Measure

If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is… Continue reading

Help: I’m drowning in Social Media

I have had so many discussions lately with marketers and PR folks that are practically in a panic about how to engage in social media. Suddenly, their CEO or their clients are adamant that they need to be on YouTube, FaceBook, MySpace, Twitter, LinkedIn, Flickr, blogging…. and a host of other activities. They want them… Continue reading

Takeaways from the Real-Time Communications Conference

Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI) I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with… Continue reading

Twitter Moms vs. Johnson & Johnson

In the Motrin mamma mania of the past two weeks, offended and tech savvy Twitter, blogger and YouTube mom’s brought down Big Pharma J&J McNeil Consumer Healthcare unit’s new Motrin ad that launched online and in print. The controversial “negative” ad seriously offended “babywearers” and moms nationwide who felt that it implied moms wear babies… Continue reading

Great Idea for Event Marketing That Works

It’s getting more and more difficult to rise above the noise at tradeshows and do something compelling and different. So I love coming across great ideas for event marketing that do this and that work! Check out the cash cube money machines that are available to rent from Ideas4Events. These cash cubes come in different… Continue reading